Empirical Formula of a Hydrate-CE Essay

Conclusion and Evaluation: Aspect 1 Based on the interpreted data of group â€Å"A†, the empirical formula of aluminum chloride did not stay the same. The expected empirical formula was. In group â€Å"A† the empirical formulas are as followed†¦ Group Name Empirical formula Laurie & Jordan Rica, Victoria & Stephanie Vince & Josh Jane & Kaityln So, as a group, we all had a different outcome of the empirical formula but the percent composition of water is the same for all. 11.2% for hydrogen and 88.8% for oxygen as shown in table #7.3. A random error would be the measurement of the hydrate crystal. A scoopula was used to measure 3g. Also another one would be the electronic balance having an uncertainty of à ¯Ã‚ ¿Ã‚ ½0.001g. A systematic error would be heating the evaporating dish through a wire mesh instead of a clay triangle. You notice that the theoretical yield and experimental yield values are shown in a pie graph. Both of the pie graphs are the exact same as both percentages are 11.2% and 88.8%. In these pie graphs, neither trends nor patterns apply. Aspect 2 The procedural weaknesses are stated above. For example the measurement of the hydrate crystal would’ve affected the lab. There wasn’t an accurate measurement so that could’ve affected the weight of the final product or the reaction of the product. Another weakness was that the evaporating dish was being heated through a wire mesh instead of a clay triangle. The wire mesh had a white coating on it, so therefore the evaporating dish was being heated indirectly and the wire mesh would absorb the heat itself. This would affect the heating process of the evaporating dish and the substance inside of it. There were a few assumptions made in this particular lab. They are as followed†¦ Assumption Possible effect on the result All of the moisture was removed from the evaporating dish If all the moisture wasn’t removed, then an accurate and precise reaction isn’t obtained. The aluminum chloride was pure If impure aluminum chloride was used then other products could have formed The only substance reacting with the aluminum chloride was itself as a hydrate form This could have had other reactions which therefore will affect the products formed. All of the aluminum chloride hydrate evaporated Could possibly effect the measurement of the weight 3g of aluminum chloride was added to the evaporating dish Obviously if there were less or more than 3g added, it will affect the outcome result The quality of the data was fair. The precision and accuracy of the aluminum was absent since it was measured by a scoopula and estimation. Although, the same balance was used to weigh all the masses, therefore the accuracy of those measurements were present with the exception of the uncertaintyà ¯Ã‚ ¿Ã‚ ½0.001g. Aspect 3 If this lab were to be redone, I think that everything should stay the same besides 2 factors which are the use of wire mesh and the measurement of the hydrate crystal. If we were to use a clay triangle instead of the wire mesh, the evaporating dish would have been directly heated instead of being indirectly heated. This would remove the systematic error. A better precision and accuracy would be obtained if we actually used a measuring device. For example, a measuring spoon would’ve been more accurate than the scoopula. Using the same balance for all masses would obtain greater control of variables and reduce the random error.

Ethical Dimension of Private Corporations: Products and Danger and the Media Essay

Communication is the bedrock of any successful relationship. This doesn’t only apply to individuals as social beings but also groups both formal and informal. A breakdown in sound communication is often the source of many conflicts and at times crisis. Brad Fitch concurs with this in his book, the Media Relations Handbook of Public for Agencies, Associations, Nonprofits and Congress, when he states that communication is the conveying of message between two people. And that in public relations the message is conveyed through various vehicles, which are otherwise referred to as the public relations practitioner’s tools. These tools may vary from one organization to another but there are some basic tools that are common to most public relations shops. (23) In our contemporary world, the most reliable mode of conveying information is unarguably the media. This is because the media has diversified its mode of communication making itself accessible to audiences even in the most remote places. Above all, the media enjoys the trust of the public because it serves not only as the watch dog but also the mouth piece of the society. Alison Theaker also agrees with this fact when he alludes in his book, The Public Relations Handbook, which one of the reason public relations practitioners use media relations to get their message across is that the media plays crucial role in the forming public opinion. (Chapter 10) Subsequently, any media outlet worth its salt would utterly desist from engaging in any practice that would bring their dignity in question, and particularly so in the eyes of the public. One such practice is hinging their trust on a skewed public relation practice as the source of their news. It is thus prudent for any public relations practitioners of any organization to observe integrity in the course of their duty. This will boast the image of the organization in the perception of its various publics and more particularly the media. An organization has a lot to reap by presenting itself as a reliable source of news to the media. In any case, one of the most objective ways a media outlet can report on an organization is when they get the information through its public relations practitioners. Therefore how an organization uses the media to communicate to its other publics is of utmost importance. This not only determines the willingness of the media to cooperate but also how the targeted publics will respond. What then are the criteria an organization can employ to positively and effectively use or work with the media to reach out to its publics? Media Relations Defined The line delineating both media relation and public relations is not fine. Journalists often use the two terms interchangeably. But for starters, it is important to find out how the two terms marry and even differ. In Media Relations: Issues and Strategies, Jane Johnston argues that media relation is much more than just using the media to reach out to the targeted publics through writing press releases, and fielding media conferences. Indeed, the tenets of media relation consist of an insight on why we make communication choices and put them into practice. Therefore, a concrete theoretical underpinning is crucial for media relation, which in essence covers a broad spectrum of public relations. (28) However Johnston points out that before media relation can be theorized, it is important to get to the knowledge base of what consists of mass media itself and also what incorporate a deep understanding of the Fourth Estate, as it is often referred to and ultimately, the question of media ownership. (28) This is important in the sense that the ownership of a media outlet goes a long way to affects its objectivity or subjectivity on certain issues, especially political. In turn, this determines the audiences that will continue using that media channel as a source of news and information. And in cases a media outlet takes a radical, even controversial stand, it definitely scares away some of its audiences that don’t necessarily buy their opinion. A public relation practitioner using such a media outlet to convey its message should bear in mind that he/she is likely to miss reaching to the target audiences effectively as some, especially those contesting the media house stand may not be looking at it as a reliable source of news and information, leave alone using it. Sriramesh and Vercic agree with this in their book, The Global Public Relations Handbook: Theory, Research, and Practice. They claim that maintaining effective media relations demand that the public relations professionals understand the people who control the media outlet and whether such control does extend into editorial content. This is because some media houses operate free from the control of their people who own the outlets whereas others are only partly free. (13) Effective Application of Media Relations Every organization has communication needs by the virtue of having publics that it needs to communicate with. This could be during the launch of a certain new product or publicizing the details of an ensuing crisis. The media, though it is one of an organization’s public acts as a crucial bridge between an organization and its other publics. How well the media is used to reach out to the other publics by an organization goes a long way to determine the success of the public relations practice. For starters, the public relations department needs to come up with a campaign. This could either be to correct the image of the organization, which could be dwindling in the eyes of the public or it could be explain the features and advantages of the new product in the market. Alison Theaker points out in his book, Public Relations Handbook that to ensure the success of any such campaign, the first step that a public relations practitioner must take is to get their issue(s) into the media agenda. This is crucial because the media influence how people think. Therefore, if the public cannot buy the organization’s point of view, they will inevitably rely on the media’s point of view, even though it could be a garbled account. Often the media report inaccurately in cases where there is a crisis in an organization and there is limited news available from the public relations department. In the modern world, the ease with which varied points of views of a certain crisis reach people has increased considerably with the advancement of technology, the internet being the major source. However, most people still get most information through the media. Therefore, if the public relations practitioner of an organization is the main source of information on a subject, for instance, the launching of a new product or the fall out between the employees and the establishment, it is possible for them to shape the tone of debate about the product. The effort of getting commanding the media agenda is what Brad refers to as pitching a story. He points out that public relations practitioner of any organization has an agenda and wants the media houses to promote his/her messages. And if one wants to advance the goals of his/her organization then he/she must expend ample time by pitching story ideas to journalists. This demands preparations, the extent of which depends on the complexity of the story. The steps involved in pitching a story include: first narrowing the topic. Second is organizing and compiling the documents that may be needed to supplement the story: this could be previous reports, the organization’ in-house publications, information by the experts from a particular department in the organization. Then follows the development of talking points on the most news worthy aspects of the story; they need to be jotted down in advance and confirmed as valid arguments by the relevant experts in the organization. Then after determining the necessity of interviewing the management is when the news people can be called. Worth noting is that, it is imperative that the public relations practitioner succeed to get the attention of the media in order for him/her to get into their agenda. Apart from demonstrating themselves as credible sources of news, the public relations practitioners have to adequately prepare the message that they intend to bring to the public domain. The media is in business and wouldn’t work on any information that doesn’t fall within their criterion of news worthiness. The public relations practitioners should therefore not present to the media any message that is outside their definition of news. Such messages won’t be publicized by the media. The process of message development is one of the most difficult aspects of a public relations practitioner’s job because it demands savvy political skills, coordination among diverse interests within an organization and most importantly creativity. Developing a message and communication plan is the tangible beginning of the partnership between a public relation office and the media. 49) In order for an appropriate message to be created, the specific characteristics of the targeted public should be borne in mind, without forgetting their specific communication needs like language appropriateness and the media channel. The advantages of taking into consideration the above requirements before setting out to design a message cannot be overlooked. The failure to address them in a message means that a campaign will most definitely fail to achieve its goals. A message, according to Brad Fisch’s definition is a precise elaboration of an idea or a vision with the intent of bringing out a broad theme or to mobilize people to carry out a specific action. A good message, therefore, must be short and clear as this enables easy comprehension; it must also bear a value based image: this enhances its reception to the targeted audience. And ultimately it must connect with the targeted audience in a meaningful way. In a market place, Brad points out; a slogan sums up a product’s image. The message development does vary on the basis of the particular type of organization under which it is being crafted. The way a manufacturing company designs it message is not the way a communication company will design their. This is because the publics of the two organizations do vary, hence the particular channel and language to reach them effectively. There are two categories of messages which Brad outlines. This he defines as strategic and campaign messages. Strategic messages are broad in themes, they also bear ideas, which guide and shape all communication processes. Such messages are composed of general ideas. To add on that, they do not have a clearly measurable outcome and their goals may or may not fit into a limited time period. Strategic messages come in the form of company marketing or branding in a commercial set up; whereas, in a public affairs environment, the strategic message is tied to the overall, long-term mission of the organization. (Media Relations Handbook, 50) Campaign message on the other hand, consists of messages that predominantly intend to mobilize publics towards carrying out a certain activity. For instance, a telephone organization could be losing oodles of money through vandals who are stealing cables and booths. This heinous work is definitely interrupting the operations of the company and even affection its various publics. Using the media, the public relations office of the company can come up with a message soliciting help from the public to stop the vandalism. This message could consist of a passionate appeal to the public to forward any such vandals, with a promise of a reward and protection. The message could also outline the effects of vandalism to the public at large, one of which is the interruption of communication. In sum, a campaign message is a subset of a strategic message. This is due to the fact that its composition is made up of specific ideas. To add on that, it has a definite time limit or in other words, a particular practical result, which usually is a measurable outcome. A campaign message often results in legislations to curb a vice or legalize an idea. (51) Through the interactions between an organization and the media, the public relation facilitates a central part in presenting words and images to society which in turn shapes perceptions. Due to that, one fact that should be taken into account during the development of the message it is important that the public relations practitioner be in the know of how news is manufactured. He /she must be conversant with the qualities that add up to a news story: press men won’t get interested with a story that contains no news. These qualities include prominence, proximity, timeliness, impact, conflict, novelty, money and human interest. These news values frame an event and render it comprehensible to the public in terms of ideological system. They form the basis on which reporters use to select what makes news or not. ( Johnston, Media Relations, 29) After developing the message, the next stage is reaching out to the media which will in turn pass it over to the other publics. One way this is done is through press releases. Brad argues that press release is the fundamental tool in public relations. One of the benefits of press releases is that they form short, clear, historical records and policy positions, announcements and events of an organization. The sole goal of a press release is to convince journalists to do a story from its contents. Previously the main audience of press releases was the journalists. But technology, particularly the use of the website has nowadays expanded audiences of press release beyond journalists. In order to quickly get the attention of journalists the press release precisely proves that it’s worth their pursuit. In this case, the wording of the headline and the intro are of utmost importance. (25) The other ways through which the message can be sent out to the publics is through letters to the editor in newspapers and magazines, op-eds, advertorials or press conferences. In this discuss, we won’t focus on them for they in essence seem to play a peripheral role as the modes of communication in media relations. The successful development of the message is the threshold of successful communication. Nonetheless, far from creating a punchy message that is acceptable with the media and sending it out, it advantageous for the public relations practitioner to have an in-depth knowledge about the media industry itself. Contrary to what it seems, the news media isn’t only made up of one established conglomerate. It is rather made up of a range of different elements, and within them are many individual workers who work as independent thinkers. Thus, the news media should be considered in the context of individual news worker. This will enable a public relations practitioner to adequately developing and enhancing professional relationships with media practitioners. ( Johnston, Media Relations 42) Getting to know press men as individuals does create a fertile ground for the prosperity of media relations. For one, once a cordial relationship is established between the two, a public relation practitioner will not be trying to reach out to a stranger to get help communicate with the publics of his/her organization. Neither will he/she be having an opportunity to compromise the professionalism of his/her work or that of the press people. He/she will be enjoying an opportunity to be explained to the public through media ‘friends’ who are willing to relay his/her point of view about the product or crisis in question. Another way to enhance a robust media relation in an organization is by creating a clear cut structure of the public relations department. This will involve the job description of each and every personnel in the department. Besides erasing the duplication of duties, such an arrangement grants the onus of communicating to the media to only one person. This helps to improve consistency in the message that is reaching the publics through the media; this personnel is what Brad refers to a principal. He argues that in any public affairs-related operation there should a person who should be the leader and thus the spokes person of the organization. Much of the communication that an organization is responsible for creating will therefore have to flow through him/her. It is recommended that that principal be conversant with almost all the activities of the organization and even know the people in charge at all levels of the organization. (Brad, Media Relations Handbook, 5) Johnston posits that media relations are mostly considered not a complex issue as management; or as urgent an issue as crisis management; neither as personal as community relations nor as specialized as financial relations but rather a ‘soft’ part of public relations. However, since media relations plays a crucial in each of the areas of public relations , it is more useful to regard it as providing important access point and avenues for the industry as a whole. Subsequently, a strong working relationship with the media translates into smoother practices right across the spectrum of public relations activities and functions. The value of media relations can hardly be overlooked. The media have come to define themselves as a site where politics and public life are played out. Due to that any issue that is not validated by the media is considered less important, as not having any significance on the public agenda. The media, therefore, helps to position a person, issue, event or organization within the context of public life. Consequently, the value of media relations lies in tapping the media’s radar and ultimately the media’s agenda. (Jane Johnston, Media Relations: Issues and Strategies, 11)

APUSH Essay

Conflicts and arguments over state rights also ultimately helped the two party system reemerge by creating entrant in the views of states and their people. States rights was a major issue that contributed to the reemergence of a political parties. Jackson proposed that once the federal debt had been paid off, the government WOOL_SLD be able to distribute the extra money among the States.This angered the westerners because if the government gave the extra money to the states then it would not be able to lower the price of public land. The west proposed an alliance with the south based on this idea. Daniel Webster was able to prevent this from happening with a speech showing the position of states eight to treason. This incident helped in the division of political ideas that led to a separation of political parties.Both Jackson and Calhoun were not very different in the ideas about America except in the idea of a states right to overrule federal authority. The two of them became almost enemies and there were many times they each would attack the others personal character to try and gain what they wanted. In the end the different views of the two men influenced the views and stances of the political parties and created issues, which further divided the nation.

Probability Lab Report Example | Topics and Well Written Essays - 500 words

Probability - Lab Report Example Both parents have pairs of chromosomes out of which one is transferred to an offspring at random. An offspring therefore, independently, and randomly, derives one of each pair of chromosomes from each of the parents. Probability therefore helps to understand chances and possibilities of genetic compositions of offspring based on their parents’ genetic compositions (Olofsson, p. 56). This paper seeks to investigate probabilities of outcomes of events in tossing two sided coins. The paper will explore and compare the experimental and theoretical probabilities from tossing the coins for conclusions over inheritance of genes. The experiment was conducted by repeatedly flipping a coin. With twenty events, observations were made for head, tail, and frequencies recorded. The experiment was repeated with two simultaneous tosses and pairs of observations recorded. Results, as reported from individual observations, differ from expected frequencies though they are evenly distributed across expected frequencies. The combined class observations however converge towards the expected frequencies. This means that the genetic probabilities that can be derived from outcomes of the coins converge to theoretical probabilities when a large number of events are considered. Probability therefore significantly explains inheritance of

To what extent can improvements in productive flow and product quality Essay

To what extent can improvements in productive flow and product quality lead to an increase in sales and profit - Essay Example Products perform poorly in the market because of a number of reasons. The marketing manager determines all these and devises a plan of ensuring that the product regains its dominance in the market. Product quality is one great determinant of the performance of the product in the market. Manipulation of the product quality has the potential of either improving or decreasing sales. Any market is mostly divided into two; there is a segment that attaches a lot of importance on the quality of a product. These consumers are never greatly concerned with the price of the product. They spend any amount of money to obtain a high quality product. This group of consumers includes the middle and the high-class members of the society. They carry out most of their shopping expeditions in super stores and legitimate outlets. Their buy genuine products most of which are manufactured by famous brands. The second group of consumers is one that have their actions dictated by the price of the commodity. These shoppers attach little value on quality and tend to stick to the basics of either a product or a service. This group constitutes the lower class members of the society. ... A business therefore needs to evaluate itself and determine its market group. The qualities oriented are unfortunately never the majority in most cases. A product targeting this market will therefore sell small quantity but at high prices. This results in adequate profit to keep the company in operation. The price-oriented shoppers are the majority in every economy; a product targeting them will sell a lot given their big number but at very low prices. Without effective management between the cost of production and the selling price, some of such products incur losses resulting in the closure of such companies. It thus is a prerequisite that a business organization carries out an effective business research to determine its market and all the requirements of the niche (Bogomolova, 2011). The process of improving sales and profits of a particular product begin with the evaluation of the performance of the product. After determining the market segment in which to operate, the investor decides on the quality level of products to produce for the very market. Quality of products is likely to attract more clients but only if the product targeted the quality oriented market segment. Quality of a product encompasses a number of the product features such as product life or even durability. Customers are attracted more to durable products. By increasing the durability of an electronic or the shelf life of some perishable products through addition of preservatives, a company becomes more likely to register improved sales. However, durable products mean that after buying, a client stays away from the shop for a very long time, which may hamper the sales in a way. Another basic way of improving quality of a product is to improve its packaging. The shape, color

E-commerce Research Paper Example | Topics and Well Written Essays - 1500 words

E-commerce - Research Paper Example The second exercise is on the comparison of online prices across the four major supermarket chains across UK and the prices of all the items have been compared to understand whether certain supermarkets are generally cheaper than certain others. Tesco and Asda have been found to be in general cheaper than Sainsbury's and Waitrose although further research in this area would be required to provide any conclusive evidence in this matter. The report however can definitely suggest that considering the lowered prices of online goods, more consumers would prefer to buy goods online in the coming years and online or internet shopping will definitely become more successful in the future. The expenditure for the week given is at 51 which would be slightly higher than the normal expenditure as the DVD, and Women's shoes amounting to 20.99 + 17.99 that is 38.98 are extra items bought which are not usually bought every week. The usual or average weekly expenditure considering these items bought will only be at 12.02 although at this time it is above 50. The expenditure for this week involves goods and items as diverse as washing powder, soft drink, women's shoes, mixed vegetables, ice cream, DVD, and red wine. ... The report however can definitely suggest that considering the lowered prices of online goods, more consumers would prefer to buy goods online in the coming years and online or internet shopping will definitely become more successful in the future. Keywords: Market price, online price, supermarkets, internet shopping, listed items. I - Summary of expenditure showing item, brand, size and cost and comments on how this would differ from average or normal expenditure Item Date Brand Size Cost Monday Washing powder 16-10-06 Ariel 1 kg 1.47 Tuesday Women's shoes 17-10-06 M&S 5 20.99 Wednesday Soft Drink 18-10-06 Coca Cola 2ltr 2.18 Thursday Mixed Vegetables 19-10-06 Tesco 500g .90 Friday Vanilla ice cream 20-10-06 Walls 2ltr 2.64 Saturday Red wine 21-10--06 Marquez de chive 75cl 4.83 Sunday DVD 22-10-06 Sainsbury's n/a 17.99 Total: 51.00 The expenditure for the week given is at 51 which would be slightly higher than the normal expenditure as the DVD, and Women's shoes amounting to 20.99 + 17.99 that is 38.98 are extra items bought which are not usually bought every week. The usual or average weekly expenditure considering these items bought will only be at 12.02 although at this time it is above 50. The expenditure for this week involves goods and items as diverse as washing powder, soft drink, women's shoes, mixed vegetables, ice cream, DVD, and red wine. The DVD and women's shoes as we have identified are some of the items that I wouldn't usually buy and can be considered as 'extra items' for the week. However these items seem to have raised the expenditure dramatically. II - Summary of expenditure showing item, brand, size and cost for online

Critical Analysis Essay Example | Topics and Well Written Essays - 500 words - 4

Critical Analysis - Essay Example this section is that the authors have titled the various sections of information within the abstract with their respective headings which makes it easy for the audience to make an objective assessment about the nature of research and its value. This is unlike most research papers in which the authors present all information under one heading of the abstract. The conventional approach towards writing the abstract is inconvenient as compared to the one adopted by the authors in this research paper. Another strong point of this abstract is that the authors have clearly depicted the audience of this research paper within the abstract, which happen to be the public relations practitioners. This increases the chances of this research paper of being read by the public relations practitioners as they will know right from the start that this is something that addresses their concern even if they may not be able to relate to the title. However, the authors could have used better words to summa rize their findings within the abstract. The statement, â€Å"Korea used a more aggressive strategy than was expected† in a way shows that the authors had preformed perceptions about the Korean strategy which might have kept them a little biased towards its analysis as compared to the other strategy. The biggest weakness of this section is that it is not there in the research paper or even if it is, it is not distinguishable from the literature review. Background of a research and its literature review are two completely different sections with the former developing a framework of thought for the audience and the latter reflecting upon the research done on the topic so far. But in this research paper, the authors have directly put the headings of the various events that have been discussed which puts the audience into confusion about whether it is background or the literature review. Nonetheless, the same point can be considered as a strength in a way because it directly gives the

Personal managerial effectiveness Essay Example | Topics and Well Written Essays - 2500 words

Personal managerial effectiveness - Essay Example In defining what a team is in reference to business considerations, it must be understood that the word team means different things to different organizations. Some organizations use the word as a philosophy to support the concept that all the individual efforts contribute to the overall success of the business. At other times, there is an organizational structure that includes smaller teams that contribute individual projects to the overall success of the larger organization. A general guideline for the concept of the teams within the structure of a business includes the following aspects: Although research into the concept of team building was actively pursued between the 1960’s and the 1980’s, the activity of team building became a more common property of business building in the 1980’s when excess in corporate revenue allowed for expenditures on corporate retreats and interventions (Koppes 2007: 428). The current models are based on the concepts of â€Å"increasing role clarification and social aspects of teams† (Koppes 2007: 428). When building a team, the dynamics of the team and the needs of the goals must all be considered in order to develop a successful venture. Determining when a team must be built is the initiating decision in forming a productive group. Some of the deciding factors in building a team depend on whether or not a project has been â€Å"defined well enough to determine the appropriate participants†, however, â€Å"the project should not be defined in so much detail that it discourages ownership† (Heerkens 2002: 79). In order to invest the people who have been designated for the group into a project, some of the planning must be assigned to them. When a person’s opinions and ideas have become part of a goal, an investment in the success of the goal has been made. Other considerations must be given to the costs

Cognitive Behavioral & Reality Theory Case Study

Cognitive Behavioral & Reality Theory - Case Study Example He formulated the concept ‘automatic thoughts’ to define emotional thought processes that may spontaneously occur. iv. Reality theory claims that individuals view the world through their fundamental human needs along with their view of reality. William Glasser describes such fundamental needs as â€Å"belonging, power, freedom, fun, and physiological survival† (Weinstein, 2001, 75). The behavior of individuals is an effort to exercise control over the outside world in order to fulfill their fundamental needs. Glasser thinks that people try to control the outside world or manipulate it based on their inner beliefs of what the world ought to be (Sommers-Flanagan & Sommers-Flanagan, 2012). Since people determine and control their own worlds, they have the capacity to change. i. This theory is inappropriate for populations who do not suffer from particular behavioral problem and whose objectives for seeking therapeutic help are to understand the past (Sommers-Flanagan & Sommers-Flanagan, 2012). i. The therapist plays the role of a supervisor and mentor. Even though REBT counselors are able to form trusting, open-minded relationships with patients, REBT is an instructive model. Therapists promote modifications in thought processes, identify and explain irrational ideas, exercise logic to convince, and determine the unhelpful outcomes of irrational thoughts (Weinstein, 2001, 76). ii. REBT counselors give lessons, activities, and assignments for exercising new cognitive patterns. Essentially, REBT is an instructive or educational model with the objective of reforming cognitive processes; when individuals think differently they act or behave differently (Sommers-Flanagan & Sommers-Flanagan, 2012). iii. Reality therapists assume a collaborative function rooted in trust. They work as a mentor, director, observer, and adviser. Reality therapists recognize that every behavior is a truthful effort to fulfill needs, but

The Underlying Theme of the Movie-The Rear Window Essay

The Underlying Theme of the Movie-The Rear Window - Essay Example Rear window is one of the American movies directed by Alfred Hitchcock based on his usual theme. The story of this movie was written by John Michael Hayes. Rear window was based on a short’ It had to be murder’’ written by Cornell Woolrich. The movie was released by Paramount Pictures. The film stars James Stewart as L.B. Jeffries, who is a news photographer, became helpless and isolated in his apartment at Greenvich Village due to his broken leg. During his days of misery and loneliness, his only activity was to observe and keep an eye on the activities of his neighbors around his apartment out of his rear window which has become his escape from the dull and boring moments of his life on a wheelchair. His fiancà ©e Lisa Fremont (Grace Kelly) and nurse (Thelma Ritter) being his only visitors and perhaps the only connection with the world outside his rear window. It is a well-scripted and a very well-directed movie which keeps the audience spell bound with a blen d of suspense and romance in it for their entertainment. However, a point comes where the story takes a new turn when suddenly Jeff’s observation leads him to a shocking discovery as he watched his neighbor’s suspicious activities, who lived right opposite his apartment’s building. ... To observe and to act as a â€Å"Peeping Tom† is a natural human trait that has been followed by all of us. The concept of voyeurism or in other words the act of being a â€Å"mute speculator† is also similar like watching movies and enjoying every moment that one can without being suspected for peeping into the lives of others. This led Jeff to discover the crime that was taken place right opposite his apartment. No matter, how much his fiancee and nurse blamed him for turning into â€Å"an immoral voyeur† joined him later in his act of speculation. Jeff’s silent speculation helped him to develop his curiosity like a child who observes everything keenly with lots of questions rising in his mind and he is determined to find all the unanswered questions. Rear window is all about normal humans, their attitudes and behaviors towards other people and how much people value relationships in their life. This movie also highlights the personality conflict between the couple (Jeff and Lisa). Despite the fact that they have been showed madly in love with each other but each one of them tries to dominate the other person. We cannot ignore the Jeff’s cynical attitude towards marriage on Lisa’s demand for tying the knot. This raised the common thought a person’s freedom and his life ends with the marriage. Jeff’s silent observation made him believed that a marriage can turn down his life and freedom just as in case of Mr. and Mrs. Thorwald, a happily married couple but ended in a murder of Mrs. Thorwald by the hands of her husband due to her nagging habits. It is not a new idea that Hitchcock has come up with. This philosophy can also be seen in his other movies too like Vertigo and The Trouble with Harry. Our lives revolve around our relationships, moods and

Ghandi Case Essay Example for Free

Ghandi Case Essay Ghandi was cool and liked cats one time he was chilling with his cat foo foo ba mo mo and it totally attacked his foot and he was like ow that hurt bad kitty and he smacked his cat but then he felt really bad so he ran fast to the gas station that also sold cat toys and other various pet items and bought him a lovley cat toy made of the finest lace and cat nip. Well after that the cat was very happy and danced around to thriller by micheal jackson becuase he was a little stoned after all that cat nip so he chilled for a while but then he really had the muchies and was graving taco bell, NOT TIME, taco time is over priced and not even that good, anyways he got his reallly cool motor scooter and hauled ass to america becuase india is so cheap to have anything as awesome as taco bell and he got a job doing tricks to earn the money he needed and after that he made it to america and ate a nachoes supreme and was super stoked but totally had the worst cotten mouth so he was in a mad dash to find the nearest seven eleven becuase they had this new flavor of slushie that sounded really dank at the time it was like watermelon or somehting i dont even know but after a while of catting around he located one and went in and had like two dollars so he had to buy a small

The concepts of clinical governance

The concepts of clinical governance Clinical governance is defined as a system through which the health organisations are accountable for quality improvements of their services to meet the high standards of care by creating a suitable environment. The clinical governance is based on these fundamentals: Risk management. Confidentiality Staff Public involvement. Complaints investigation. Health promotion. Practice manual. Dissemination of good ideas. Quality improvement. Accountability. Clinical effectiveness, audit, evidence based practice, and policy. Risk management: Risk management is quality control related discipline and insurance comprising activities designed the adverse effects of loss upon a healthcare organisations, physical, financial assets, and human through: Claims control Loss prevention and reduction Identification of loss potential Loss funding and risk financing We have to try to establish what is actually likely to go wrong. We have to analyse and control the risk establish what can be done to reduce, minimise or eliminate it. We have to calculate the cost of getting it right as opposed to the cost of getting it wrong. Implementation of a risk management system: there are eight steps: Identify key risk areas. review past incidents. Identify key trigger events. Implement an incident reporting system. Investigate high risk events Monitor and analyse reports for trends. Implement changes if necessary. Educate and feedback. Consider a help from outside company with expertise in risk management. Other sources of help may include: The health authority The local dental committee The primary care group. Confidentiality: The principle of confidentiality is the basic to the practice in any healthcare setting. Patients attend for examination and treatment in the belief that the information that they give, will be kept secret. Health professionals are responsible to their patients with whom they are in a professional relationship, for the confidentiality of any information obtained. The fundamental principle of confidentiality is that the health professionals must not use or disclose any confidential information obtained in the course of their work other than for the clinical care of the patient to whom that information relates. Exceptions to the above are: If the patient consents. If it is in the patients own interest that information should be disclosed. If the health professional has an overriding duty to society to disclose the information If the disclosure is necessary to safeguard national security If the disclosure is necessary to prevent a serious risk to public health. Generally the consent is assumed for the necessary sharing of information with other professionals involved with the care of the patient for that episode of care and, where essential, for continuing care. Beyond this, informed consent must be obtained. The development of modern information technology and increased amount of multi-disciplinary teamwork in patient care, such as in undertaking clinical audit, make confidentiality difficult to uphold. You should tell patients whom you invite to participate in a survey in relation to audit about the standards of confidentiality. You should inform them about the extent to which their identity, contact details and information they give you is confidential to you, your work team or organisation. Be aware of your responsibilities under the Data Protection Act as to when you need to seek patient consent, (Department of Health 1998). A written confidentiality policy document should be in place for the attention of all staff in the practice. A named person should be responsible for the confidentiality policy document, this will include to monitor adherence to it and to deal with any potential or actual breaches of confidentiality. Temporary, voluntary or work experience students should all be informed of their obligations to maintain confidentiality. Managers must ensure that paper and computer security is maintained. The responsibilities of management, clerical, and administrative staff for confidentiality include: Confidentiality training for all staff. A clause about confidentiality in contracts of employment. There should be a named person with whom any member of staff can discuss difficulties with confidentiality. Physical difficulties such as lack of privacy at reception desks or being overheard answering the telephone should be reported and dealt with. Clear rules about the handling of post marked private, confidential, or personal are in place. The reasons for requests for information from patients should be explained. Only seeking the minimum of information required for the task. Shredding confidential paper records must be in place. Clear procedures for recording and storing information on paper or on computer must be in a policy document of the confidentiality in the practice. Safeguards against unauthorised access to either must be active. Levels of access to data should be clearly stated. Passwords to computer records kept confidential. Terminal security must be arranged so that an unauthorised person is unable to use an unattended terminal to access data. firewall security against unauthorised access to confidential data must be in place and active. Consent: Consent may be implied, oral, or written. Example of Implied consent is when the patient opens his mouth to allow a dentist to do an examination may be assumed to have consented to that examination. A note should be added to the patients records confirming the provision and nature of the consent when the patient consents orally. Written consents are not normally essential or a guarantee but it gives a useful document if evidence is required months or years later. Consent based on clear explanations is essential, especially in some situations such as implant placement, sedation and general anaesthesia. Patients have the right to decide whether to undergo any dental intervention, even when refusal may result in harm to them. The General Dental Council requires written consent for general anaesthesia and sedation procedures. The patient must be given sufficient information to enable them to make an informed consent. The amount of information should be given to the patient depends on a range of factors including the nature of the condition, risks and the patients wishes. Patients may need more information about procedures with high risks or with serious personal, social, or professional implications. Explanations should be given and the consent should be obtained by a knowledgeable practitioner and ideally by the practitioner carrying out the procedure. It may be appropriate for the patient to bring a friend, relative, interpreter, etc. So, we have to ensure that there is a consent form for any intrusive procedure or any other procedure where a documented record is essential or advisable. Information provided must or may include the following: Details of diagnosis and prognosis if the medical or dental condition is left untreated. The options for further investigation prior to treatment. Options for management and treatment should be explained fully to the patient including the option not to treat. Other treatment options such as pain relief should also be explained and documented. Common and serious side effects must be fully documented and explained to the patient in a way that the patient can understand and digest. All the questions raised by the patient should be answered and explained to the patient in a way that he/she can understand. Benefits The patient must be informed and documented in the consent form if the process is untested or for research purposes. Ensure a system to allow the patient to be provided with time and a copy of the consent form. Ideally the patient should discuss the matter with family, friends, etc. The consent form must be explained and interpreted to allow for understanding that serious harm does not mean that the patient would become upset or decide to refuse treatment. A referral to the patients GP for a psychiatric or psycho geriatric review to assess competence if he or she is unsure whether the patient is competent. Explanations may be enhanced by using other material such as brochures, diagnosis, photographs, etc. A patient should be given time to consider the issue before finally consenting. Consent must not be given under duress, either from family or the dentist. The patient must be made aware of any hazard which might cause his concern or to which significance would be attached. Any relevant information withheld from the patient should be recorded together with the reason for doing so. No one can provide consent on behalf of an adult, even if the person lacks the capacity to make a decision for him or herself. Just because a patient is the subject of a compulsory treatment order under a section of the Mental Health Act (1983) (or the Mental Health Act (Scotland) 1984), this does not remove the need to obtain consent for procedures which are unrelated to the mental illness. If a patient is not competent to make a decision, the practitioner may provide any investigation or treatment that he or she judges to be in the patients best interests. Children under 16 may be able to consent to investigations or treatment if they understand the nature, purpose and possible consequences of the proposed treatment and the consequences of non-treatment. They must not duffer duress from family or friend. Staff Public involvement. Staff Involvement Clinical Staff Requirements and Development General Dental Council registration. Clinical staff supervision. Continuing Professional Development requirements. Complaints Handling. Poor performance policy. (including whistle blow policy) Patient information and involvement Setting priorities for developing clinical governance: We can use SMART acronym to help us: S specific M measurable A Achievable R relevant T time based. Collect information from all members of the team and from the patients before you make any decisions on how to progress. Complaints investigation. Complaints Methods of dealing with complaints are: Inform your medical indemnity insurer and they will advise you on the best way to deal with it. Managing complaints system within the practice is in place. Member of staff to manage the complaints process is nominated and has this responsibility. Complaints procedure timescale is known to the staff and the dentist. Dentists or the complaints manager should try to meet any patient who complains to attempt to resolve the problem. Details of the complaints procedure should be published in the practice leaflet. Details of the complaints procedure should be displayed on a suitable notice in the waiting area. Complaints manager should seek advice about complaints from medical indemnity provider. Dentist should offer an apology if the situation warrants it. Practice should have a policy for refunding payments if the situation warrants it. Claims The principle of law is: A doctor is not negligent if he has acted in accordance with a practice accepted as proper by a responsible body of medical men skilled in that particular artà ¢Ã¢â€š ¬Ã‚ ¦.a doctor is not negligentà ¢Ã¢â€š ¬Ã‚ ¦merely because there is a body of opinion that takes a contrary. If we receive a solicitor letter the principle steps are: Dont panic Do not respond to a solicitors letter directly, send it to your dental defence company and let them reply. Collect together all relevant notes, correspondence, and investigations. Do not deface, alter or destroy any of the notes or other records. Practice manual Infection Control Recording of hepatitis B immunisation status. Audit of policy compliance. Child Protection: Identification and CRB (Criminal Record Bauru) checks for all staff. Child protection policy. Evidence-Based Practice and Research Principles of research governance should be applied where appropriate. The definition of Evidence based practice is an approach to decision making in which the clinician uses the best evidence available, in consultation with the patient, to decide upon the option which suits that patient best. Evidence based practice EBP is helping the clinician to maximize the use of best available evidence. Practice review: Arrangements should be in place for the practice team to develop their own checklist for reviewing the practice. A system should be in place for reviewing the practice risk. A system should be in place for patients to pass suggestions to the practice e.g through a suggestion box. A system should be in place for staff to report near misses. A nominated staff member should be available to identify, implement and co-ordinate any risk reduction procedures in the practice. The environment: The surgery should be thoroughly inspected by a team of staff including one or more of the dentists, the practice manager, a dental nurse and one or more senior receptionists. Record Keeping Quality of records is more important than quantity. The patient record keeping provides all privileged parties with the history and details of patient assessment and communication between dentist and patient, as well as specific treatment recommendations, alternatives, risks, and care provided. The patient record keeping is an important legal document in third party relationships. Poor or inadequate documentation of patient care consistently is reported as a major contributing factor in unfavourable legal judgments against dentists (American Academy of Paediatric Dentistry 2006). An electronic patient record is becoming more commonplace (Atkinson et al 2002, Heid et al 2002). General Charting: Initial patient record: Components of a patient record: Components Medical history This should include systems review which includes cardiac, respiratory, haematological, diabetes, hepatitis, epilepsy, gastrointestinal, and mental impairment. Medications which they are include regular medications, recent medication, and allergies. Medical history should include any history of hospitalization. This includes age and cause of admission, operations, and general anaesthesia. Dental history Past history: e.g. regular or irregular attendee, previous experiences, experience of local anaesthesia, and previous co-operation levels Home care: e.g. oral hygiene habits and dietary habits. Reason for attendance. Clinical assessment Diagnosis Treatment recommendations Progress notes When applicable the patient record should include Radiographic assessment Caries risk assessment Informal consent documentation Orthodontic records Laboratory orders Test results Sedation / general anaesthesia records Referrals record Additional ancillary records. Medical history update: The history should be consulted and updated at each recall visit. Dental history Chief complaint Previous dental experience Date of last dental visit/radiographs Oral hygiene practices Fluoride use/exposure history Dietary habits oral habits Previous orofacial trauma Temporomandibular joint history Social development Family history Comprehensive Clinical Examination: General health assessment Pain assessment Temporomandibular joint assessment Extra oral examination Intra oral examination: this includes soft tissues, periodontal tissues, oral hygiene assessment, occlusion assessment, and caries risk assessment. Radiographic assessment is important to aid the diagnosis of dental caries, to detect bony and dental pathology, and to detect abnormalities in dental development. Examination of a limited nature: Treatment recommendations and informed consent: Progress notes Orthodontic treatment Correspondence, consultations, and ancillary documents Principles of treatment planning: includes management of pain, and long term treatment planning. Caries risk assessment: from this assessment appropriate decisions regarding prevention, restorative care, extractions, and long-term recall protocols can be made. Preventive care: the provision of preventive dental care is possibly the most important aspect of treatment planning for the patient. Restorative care: having established the co-operation of the patient it is important to make realistic decisions concerning restorative care. This involves carefull consideration of the advisability of restoring an individual tooth. Aesthetic consideration: Recall visits: completion of the initial course of treatment is merely the start of a long-term relationship with the patient. Reassessment and recall are essential to the treatment planning process. Ongoing prevention, such as the use of fissure sealants or fluoride supplements, requires monitoring as does general and orofacial growth consideration must be given to the existing caries risk factors and awareness that these may change. Clinical audit It is the method used by health professionals to assess, evaluate, and improve the care of patients in a systematic way, to enhance their health and quality of life, (Irven, 1991). The steps of the audit cycle represented in figure 1 are: Select topic objectives Re-audit Audit Cycle Review standards review literature for criteria Make action plan Set standards Feed back findings Design Audit Analyse data Collect Data Fig. 1: Steps in audit cycle. Select the Topic: Set criteria: Set Standards: Data collection: What information we wish to collect. Define Sample: this can be limited by time, funds, staff skills etc. Data analysis: Feed back the findings Draw up the collection plan: Implementation Re-audit: AUDIT TOPIC Quality of Clinical Record-Keeping Background: Why is this audit worth doing? A permanent, faithful and accurate contemporaneous record is required for the appropriate management of patients by clinical dental teams and may be required for medico-legal and clinical governance reasons. CRITERIA AND STANDARDS All patients records must: A Have clear identifying details. B Be legible. C Be dated and filed chronologically. D Have clinicians signature with his/her printed name and designation. E Have clear history, diagnosis and treatment plan for the patient. F Only use approved abbreviations. G Have cancellation and failure to attend recorded. H Retain the original record if any alterations are made. 100% Compliance with criteria was set as the gold standard for the audit. Assess local practice (DATA COLLECTED) Clear identifying details. (1, 2, 3) 1 means clinical record does not have clear identifying details. 2 means clinical record have moderately (fairly) clear identifying details. 3 means clinical records have very clear identifying details. Be legible means records are not legible means records are fairly legible means records are very legible Be dated and filed chronologically. Means records are not dated and not filed chronologically Means records are not always dated and filed chronologically Means records are always dated and filed chronologically. Have clinicians signature with his/her printed name and designation. Means records do not have clinicians signature or names. Means records some times have clinicians signature and names Means records always have clinicians signature and printed names. Have clear history, diagnosis and treatment plan for the patient. Means clinical records do not have clear history, diagnosis and treatment plan for the patient Means clinical records sometimes have clear history, diagnosis and treatment plan for the patient. Means clinical records always have clear history, diagnosis and treatment plan for the patient. Only use approved abbreviations. Means clinical records do not have approved abbreviations. Means clinical records sometimes have approved abbreviations Means clinical records always have approved abbreviations. Have cancellation and failure to attend recorded. Means clinical records do not have cancellation and failure to attend recorded. Means clinical records sometimes have cancellation and failure to attend recorded. Means clinical records always have cancellation and failure to attend recorded. Retain the original record if any alterations are made. Means clinical records do not retain the original records if any alterations are made. Means clinical records only occasionally retain the original records if any alterations are made. Means clinical records always retain the original records if any alterations are made. Table A B C D E F G H Total 1 3 3 3 3 2 2 3 3 6 2 3 3 3 3 3 3 3 3 8 3 3 3 3 3 3 3 3 3 8 4 3 3 3 3 3 3 3 3 8 5 3 3 3 3 3 3 3 3 8 6 3 3 3 3 3 2 3 3 7 7 3 3 3 3 3 2 3 3 7 8 3 3 3 3 3 2 3 3 7 9 3 3 3 3 3 1 3 3 7 10 3 3 3 3 3 3 3 3 8 11 3 3 3 3 2 3 3 3 8 12 3 3 3 3 2 3 3 3 8 13 3 3 3 3 2 3 3 3 7 14 3 3 3 3 1 2 3 3 6 15 3 3 3 3 2 2 3 3 6 16 3 3 3 3 1 2 3 3 6 17 3 3 3 3 3 3 3 3 8 18 3 3 3 3 3 3 3 3 8 19 3 3 3 3 3 3 3 3 8 20 3 3 3 3 2 2 3 3 6 21 3 3 3 3 2 2 3 3 6 22 3 3 3 3 2 2 3 3 6 23 3 3 3 3 3 3 3 3 8 24 3 3 3 3 3 3 3 3 8 25 3 3 3 3 3 3 3 3 8 26 3 3 3 3 3 3 3 3 8 27 3 3 3 3 3 3 3 3 8 28 3 3 3 3 3 3 3 3 8 29 3 3 3 3 3 3 3 3 8 30 3 3 3 3 3 3 3 3 8 31 3 3 3 3 3 3 3 3 8 32 3 3 3 3 2 1 3 3 6 33 3 3 3 3 3 3 3 3 8 34 3 3 3 3 2 1 3 3 6 35 3 3 3 3 3 3 3 3 8 36 3 3 3 3 3 3 3 3 8 37 3 3 3 3 3 3 3 3 8 38 3 3 3 3 2 2 3 3 6 39 3 3 3 3 3 3 3 3 8 40 3 3 3 3 3 3 3 3 8 41 3 3 3 3 3 3 3 3 8 42 3 3 3 3 2 2 3 3 6 43 3 3 3 3 1 2 3 3 6 44 3 3 3 3 1 2 3 3 6 45 3 3 3 3 3 3 3 3 8 46 3 3 3 3 3 3 3 3 8 47 3 3 3 3 3 3 3 3 8 48 3 3 3 3 3 3 3 3 8 49 3 3 3 3 3 3 3 3 8 50 3 3 3 3 3 3 3 3 8 Total 50 50 50 50 34 33 50 50 32 Data are collected and analysed: 25 clinical records per clinician assessed. Clinician A records was given the numbers from 1 to 25. Clinician B records was given the numbers from 26 to 50. RESULTS (FINDINGS) Compare findings with standards Only 32 out of 50 records met the gold standard 64% of records are meeting the above gold standards. Clinician A has 15 records out of 25 records met the gold standards (60%) Clinician B has 17 records out of 25 records met the gold standards (68%) Change Improvement will be considered and implemented that all records must have clear history, diagnosis and treatment plan for the patients, and only approved abbreviations to be used. Digital input to be considered for all dental records have clear legible printed records. Re-audit annually.

Marketing Strategies Of Insurance Sector Commerce Essay

Marketing Strategies Of Insurance Sector Commerce Essay The new detarotted pricing regime requires an altogether different underwriting model. None exists now. A new model has to be put in place with no prior experience. Underwriting, that was done by the tariff book till now, needs the application of a sharp human mind, professional expertise, keen knowledge of a particular risk, a sensitive analysis of risk factors and their evaluation, a reflection of the insurers own past claim experience in respect to similar risks accepted to predict the future loss potential of the risk assumed and a cultivated ability to build a rate model that provides a margin to the insurer. With no past experience to guide their efforts, how will the insurers now pick-up these underwriting skills, expertise and knowledge base in a short time? How can the employee mindset, that looked to tariffs for the premium rates be persuaded to look at and collect the vast data that is required to price risks to fit the perceived risk factors? What are insurers doing to make their specialized underwriters acquire these levels of skills, expertise and knowledge? It takes time to build expertise and experience but a beginning has to be made. An insurer is also forced now to redefine his identity either as a low-cost insurer and cut premium rates to stay in business or consciously build price differentiators, because he provides and delivers superior customer-perceived value. Such delivered value may not be financial, but it is highly efficient effective and convenient to an insured, due to the insurers specialized expertise, his particularized. PLACE OR DISTRIBUTION CHANNELS Distribution refers to the arrangements by which the product after manufacturing is moved till it reaches the customer. There are various intermediaries in every business like wholesalers, retailers, etc. In the service business, agents and brokers are intermediaries in the transaction. Insurance business is sold through agents as intermediaries. In India, the regulation provide that an insurance agent can represent only on life and one non-life insurer. An agent has to obtain a licence from the IRDA. Brokers also act as insurance intermediaries. But they are different from agents in the sense that they are independent businessmen either working alone or in partnership. Brokers may be found in the non-life insurance business helping customers whose insurance requirements are complex. They handle big risks and need superior financial and analytical skills. Intermediaries play a very significant role when the claim has to be settled. They have to see that the legitimate claim is duly paid without delays. The other intermediaries at the stage of the claim are: In the case of general insurance, surveyors and loss assessors, who are independent professionals, who are called upon to inspect the damages and losses claimed against. Motor accident claims tribunal to adjudicate on the quantum of compensation that should be paid to the victims of motor accidents. Lok Adalats consisting of judges, to enable expeditious summary disposal of long-pending disputes regarding claims. Review committees (in the LIC) at different levels, the top most being headed by a high court judge, to review claims which have been repudiated on grounds of misrepresentation of fraud. Other organizations like hospitals (for healthcare and medical insurances) or garages (for motor repairs) who facilitate the claims settlements. Direct Marketing Marketing of insurance products can also be done directly. The media used for direct marketing are: Direct mail. Letters sent to consumers on the basis of addresses available from sources like telephone directory, membership lists of clubs and professional associations, stock exchange brokers or registrars to companies. Telephone contacts Television programmes of relatively longer duration Advertisements and loose insertion in main line as well as professional and trade journals. Displays in conferences, services for specialized products linked to the themes of the seminars. Direct contact from the Insurers salaried staff. Stalls in exhibitions and sole exhibitions in remote areas. Call centres or Service centres Kiosks with touch technology Over the counter in big stores. In India, direct marketing is done by the LIC for its group gratuity and superannuation business. In non-life insurance business, almost the entire business from corporate bodies had been done through direct marketing. This business was solicited by the officers of the insurers and not through agents. The internet has opened up new possibilities in direct marketing. Insurance is being used for the following purposes. To provide basic information about available plans to prospects. To provide answers to frequently asked questions about insurance. To provide details of nearest location of insureds representative To provide quotations for premium and for loans To provide information to policyholders about policy status, pending requirements, etc. For premium collection To sell simple policies like personal accident, medical householders pure endowment, annuities, etc. Work Site Marketing This area needs to be tapped, as in any country one of the biggest markets is through the work site. With changes in human resources management policies and compensation packages, group products or work site products do have a definite market that cannot be ignored. Here the advantages would be: Captive customer base Potential to sell individual insurance and group insurance High trust factor High hit ratio for the intermediaries The challenges would be the cost effectiveness, product customization and efficient post-sales servicing, which would determine continued business. Technology has a key role to play in work site marketing to ensure cost benefits. Banks and financial institutions have been successfully marketing credit cards and other financial products using this channel. If not an identical model a similar approach can be used for selling insurance. Internet Through India is joining the fast growing breed of net users, using net for transactions has not yet caught up. Though a few banks provide online banking the usage is still a small fragment. The insecurity associated with transactions over the net is still an inhibiting factor. At present, most of the insurance companies have product information and/or illustrative tools on the Web. We do not see the web evolving into a means for direct selling of insurance in the current scenario. In the Indian market, where insurance is sold after considerable persuasion even after face-to-face selling, the selling over the net, which must be initiated by the client, would take some more time. While the technology capability is there, improvements in bandwidth and infrastructure are needed. Also needed are simpler products where auto-underwriting is possible. Automobile insurance, one of the segments of insurance purchased off the shelf in India, would be the ideal segment to start with. On the life side, term assurance for standard lives with simplified underwriting is a possibility. These channels by themselves will not be able to overcome the mindset of the people, but rather can only be enablers for the human channels. Invisible Insurer In this model, the insurance company or its representative is not the entity marketing the products. The insurance cover is sold by an automobile/credit card company as an add-on product leveraging the brand of the retailer. The risk is carried by the insurance company, which underwrites it. Products like creditor insurance, automobile insurance, and credit card related insurance could be distributed using this channel. This model can be adopted in all market segments for the lines of business mentioned. It is already prevalent in some areas like credit card insurance and crop insurance for agriculture loans. The new players are also attempting this model. The venture of Maruti9 into insurance by setting up two subsidiaries MIDS10 and MIBL11 to sell automobile insurance is a case in point. These firms will largely arrange insurance cover for Marutis captive base. MIDS has been registered as a corporate agent with an exclusive arrangement with Bajaj Allianz General Insurance, while MIBL has linked up with state-owned National Insurance Company Limited. What makes these arrangements attractive is the low distribution cost and captive customer base. However, repeat business or renewal business cannot be assured. In the life segment, group creditor insurance may be the most suitable product for this channel. The postal department started selling life insurance policies way back in 1884 to people working in public sector undertakings and government departments. In 1995, postal department was allowed to sell policies to the general public living in rural areas. The postal life insurance ranks second only to LIC in transacting life insurance business. Last year, business of postal department was higher than of all private life insurers put together. On an all India basis, they sold 27 lakh policies and earned a premium income of Rs. 650 crores. USP is a lower premium and higher bonus, but what is unique is that they dont have any insurance agents selling postal life insurance policies. The business is promoted by a few designated staff and is managed by a separate directorate. PROMOTION The purpose of promotion is to communicate with the market. Promotion tries to influence attitudes and receptivity to eliminate misconceptions and thus to more sales. The IRDA has issued guidelines about advertisements by insurers and the agents or brokers in newspapers, magazines, sales talks, bill boards, hoardings, panels, radio, television, websites, e-mail, portals, leaflets, literature, circulars, sales and flyers, telephone solicitation, business cards, videos, faxes or other communication with a prospect or policyholder urging him to purchase, renew, increase or modify a policy of insurance. The main requirements are: The advertisement programme has to be overseen by an officer responsible for compliance with the regulations. A copy of every advertisement should be filled with the IRDA. Advertisements should disclose the full particulars of the insurer, as well as the form number and type of coverage of the policy referred to. Display the registration/licence numbers on their websites. No third party, other than insurer or authorized intermediary can distribute information or recommended purchase of specific insurance products. Advertisements should not be unfair or misleading. Along with the advertisements, publicity is also an equally strong medium of promotion. In the case of services, the most effective form of publicity is the word of mouth. But both advertisements and publicity can create awareness and also arouse curiosity or interest. These are not powerful enough to generate desire or to provoke action. Thus public relations become important. Public relations refer to separate, planned and sustained efforts made with a view to establish and maintain mutually beneficial relationships between an organization and its prospective customers. PR tools include; all the tools of publicity, lobbying, journals/newsletters, sponsorship of sports and other activities, special drives, entertainment, lunches and dinners, etc. PEOPLE People are the most critical resource in any organization. Without people, no other resource can perform. An employee, who is dissatisfied or worried, may not apply himself fully at work. At the same of interaction with the customer, the employee is alone. The insurance service is judiciary in nature. Thus credibility or trustworthiness, in the perception of the customer, is crucial. The employee can strengthen or erode this. Critical Success Factors for Insurance Change in the Attitude of the Population. There is need for a change in the attitude of the people towards insurance. Insurance is taken just as a tool for tax-saving. But insurance can be taken as shield around their families and business for any unknown calamity and also now-a-days insurance provides good investment opportunity. Thus people have to be made aware about the risk coverage and investment part of the insurance. Open and Transparent Environment created under the IRDA. Insurance as a sector requires players who are financially strong and are willing to wait for returns. Their confidence can only be boosted only if there are open and transparent policy guidelines. This will also help the consumers feel stage that the regulatory is an active one and cares to do everything possible to keep things under control and help the insurance environment grow maturely. Well-established Distribution Network. Bancassurance is becoming more and more popular. Public sector banks like SBI, PNB, etc. have huge network because of their long existence. Therefore they can be successful. Trained Professionals. Initially only insurance agents were considered to be the best salesmen for insurance products. But now with Privatisation and Globalisation more and more professionalism is required in sales efforts. Private players have professional qualified sales force. Rationale Approach to the Investment Criteria. IRDA has guidelines for the investment pattern of the insurance companies to meet its social obligations. But the players feel this compulsion to be unjust and it affects their return on investments. The more the people insured, better the revenue, better the security and ultimately better the morale and productivity. Stringent Accounting Practice to Prevent Failures amongst the Insurers. Insurer has the hard-earned money of the masses. Failure of any of the insurer for any reason can have disastrous effects. To prevent such possibility, a stringent accounting practice is imperative. Level Playing Field for all Insurers. Government should provide unbiased environment to all the insurance players, so that everybody has equal opportunities. With coming of private players, LIC is also focusing on advertising and has become one of the biggest advertisers of its products via using wide range of products, i.e., print and electronic media, sponsoring events, road shows, etc. LIC is focusing both on mass marketing and segmentation strategy. Main focus of promotion activities is one tax benefit and returns from insurance. LIC is focusing on CRM. Challenges for Public and Private Sector Companies Public Sector Companies Private Sector Companies Identity is well established, but the perception of poor service providers is a stigma. Products are not attractive and flexible enough but expensive. To retain their creamy layer clientele who are the most likely to be wooed by the new companies Retain and attract good intermediaries. Match the aura created by the new companies in the urban market. Have to build their identity in a market where the public does not distinguish them. Remove the perception that anything that looks good as expensive. Work against the peoples mindset that they are not here for the long term. Attract intermediaries especially agents with the requisite qualifications and attributes who can market the company and the product. Run the risk of tapping an already insured market for repeat insurance instead of tapping new virgin pockets in the market. MARKETING STRATEGIES OF INSURANCE PLAYERS IN INDIA Introduction of innovative products and services focusing on targeted customer segment. Use the concept of CRM and develop relationship with customers to retain the existing customer and make new customers. Availing the products and services at low cost and with short times. Insurance players have to focus on employees by focusing on their skills and motivating them for continuous improvements in process capabilities, quality and response times. Taking the help of information technology, database and systems in an optimum manner. Punch Line of Some Players Life Insurance corporation of India ICICI Prudential ING Vyasa Birla Sun Life HDFC Standard OM Kotak Mahindra Tata AIG Max New York Bajaj Allianz AMP Sanmar Life is Beautiful. Zindegi ke sath bhi, Zindegi ke bad bhi. We cover you at every step in life. Adding life to insurance Your dreams, our commitment Making life easier for you Jeene ki Azaadi With you always Your Partner for Life We cover almost everything Creating better futures Marketing Strategies of Prominent Insurance Players Life Insurance Corporation of India : LIC is the leader in the insurance sector with around 83% market share. LIC has tied up with corporation bank and Vijaya Bank for distribution of its product. LIC has computerized and linked all 2,048 branches. LIC was the first to introduce online premium payment facilities. LIC is focusing on rural market because of its established brand name. ICICI Pru Life. ICICI Pru is the major competitor of LIC. It has the maximum market share among private players. Companies using tools like workstation marketing, corporate marketing, road shows and stall in trade fair, loading, etc. Its strategy is to achieve scale in premium income and distribution force in shortest time. Focus is more on direct selling apart from communication and building personal relations. Company is marketing at worksite and for corporate customers ha adopted a multichannel distribution model. Company is selling its products as long-term investment plans. Max New York Life (MNYL). Max New York Life is operating with 2,500 agents spread in activities in India. It is using individual agents as its primary source of distribution. It offers flexible products with many options, and riders. The company is using various methods like media advertising, event sponsorship, etc. and tools like direct marketing relationship building to generate awareness and build customer base. The company focuses on the quality of its first sales personnel, i.e., agents. MetLife. MetLife is a global leader in the financial services and it has tied up with Geojet Infolin technologies for marketing and distribution of its products in India. It has followed the strategy of phase-wise introduction of products in the market. It has Bundle method of offering products which includes investment options ranging from insurance, equities, derivatives, mutual funds and TPOs. The market segment on which MetLife is focusing is South India and JK. Tata AIG. The company is following mass marketing to cover as many as lives as possible in the initial years of its operation. It has expertise in assessing the risk covered. Bajaj-Allianz. It is giving competition to public sector general insurance companies. Its main focus is on automobile. Its advertisements are appearing in local newspapers, television and hoarding. Birla-Sun Life. It is focusing mainly on high net worth people so that higher sum assured can be taken up. SBI Standard Life Its products are simple. It is doing branch-wise segmentation. Average size of the policies is smaller. HDFC Standard Life. HDFC is the leader in housing finance in India and Standard Life is the UK market leader. The company is using direct marketing tactics to build HDFC brand and convincing the customers insurance as a protection tool. The insurance sector has gained momentum with the entry of private players. Rather than taking away the market share of existing players, the new players have actually helped expand the insurance market. Their ability to offer innovative products aggressive marketing, as well as the general uptrend in economic growth, have given a boost to the industry. In fact, more players, with public sector banks and leading industrialists jumping into the fray. We take a look at the two major segments life and general to see how the major players are faring.

The New Woman in Fanu’s Carmilla, Stoker’s Dracula, and Buffy the Vampi

The New Woman in Fanu’s Carmilla, Stoker’s Dracula, and Buffy the Vampire Slayer The correlation between the vampire, a figure that is usually regarded as the subject of social ostracism, and the New Woman, the advent of which was feared by the majority of the British Victorian patriarchy, was a prominent aspect of much mid-to-late Victorian era literature. Supplementary evidence to support the compelling Victorian era literary connection between the vampire and the New Woman can be extrapolated from the unique gender role standards that defined that socially complex era. As Catherine Siemann suggests in her essay, â€Å"Darkness Falls on the Endless Summer: Buffy as Gidget for the Fin de Siecle,† the Victorian New Woman’s â€Å"personal autonomy, economic independence and sexual self-determination led [her] to be seen as a threat, undermining the social order† (Wilcox and Lavery 124). In transforming New Woman-like literary characters into vampires, their punishment or destruction could be interpreted as a culturally acceptable way to metaphorically control the New Woman, thereby keeping the existing patriarchal domin ation unblemished and intact. Thus, literature offered the Victorian patriarchy a psychological defense against this perceived cultural â€Å"threat;† unsurprisingly, male authors were the ones responsible for a good portion of these texts. While New Woman-like vampires are featured in many Victorian works, including Charles Baudelaire’s â€Å"The Vampire† (1857) and Julian Osgood Field’s â€Å"A Kiss of Judas† (1894), perhaps none capture, in metaphoric form, the anxiety about, and the alleged viciousness toward, the New Woman better than Joseph Sheridan Le Fanu’s novella Carmilla (1872) and Bram Stoker’s Dracula (1897). T... ...hers, Inc., 2002. 120-129. Stoker, Bram. Dracula. 1897. New York: Dover Publications Inc., 2000. Vint, Sheryl. â€Å" ‘Killing Us Softly’?: A Feminist Search for the ‘Real’ Buffy.† Slayage: The On-Line International Journal of Buffy Studies 5. 10 pp. Web 21 Apr. 2015. http://www.slayage.tv/essays/slayage5/vint.htm>. â€Å"What’s My Line?, Part 2.† Buffy the Vampire Slayer. Created by Joss Whedon. Perf. Sarah Michelle Gellar & Alyson Hannigan. WB. New York: 24 Nov. 1997. Wilcox, Rhonda V. and David Lavery, ed. Fighting the Forces: What’s At Stake in Buffy the Vampire Slayer. New York: Rowman & Littlefield Publishers, Inc., 2002. Wisker, Gina. â€Å"Vampires and School Girls: High School Jinks on the Hellmouth.† Slayage: The On-Line International Journal of Buffy Studies 2. 12 pp. Web 21 Apr. 2015. http://www.slayage.tv/essays/slayage2/wisker.htm>. The New Woman in Fanu’s Carmilla, Stoker’s Dracula, and Buffy the Vampi The New Woman in Fanu’s Carmilla, Stoker’s Dracula, and Buffy the Vampire Slayer The correlation between the vampire, a figure that is usually regarded as the subject of social ostracism, and the New Woman, the advent of which was feared by the majority of the British Victorian patriarchy, was a prominent aspect of much mid-to-late Victorian era literature. Supplementary evidence to support the compelling Victorian era literary connection between the vampire and the New Woman can be extrapolated from the unique gender role standards that defined that socially complex era. As Catherine Siemann suggests in her essay, â€Å"Darkness Falls on the Endless Summer: Buffy as Gidget for the Fin de Siecle,† the Victorian New Woman’s â€Å"personal autonomy, economic independence and sexual self-determination led [her] to be seen as a threat, undermining the social order† (Wilcox and Lavery 124). In transforming New Woman-like literary characters into vampires, their punishment or destruction could be interpreted as a culturally acceptable way to metaphorically control the New Woman, thereby keeping the existing patriarchal domin ation unblemished and intact. Thus, literature offered the Victorian patriarchy a psychological defense against this perceived cultural â€Å"threat;† unsurprisingly, male authors were the ones responsible for a good portion of these texts. While New Woman-like vampires are featured in many Victorian works, including Charles Baudelaire’s â€Å"The Vampire† (1857) and Julian Osgood Field’s â€Å"A Kiss of Judas† (1894), perhaps none capture, in metaphoric form, the anxiety about, and the alleged viciousness toward, the New Woman better than Joseph Sheridan Le Fanu’s novella Carmilla (1872) and Bram Stoker’s Dracula (1897). T... ...hers, Inc., 2002. 120-129. Stoker, Bram. Dracula. 1897. New York: Dover Publications Inc., 2000. Vint, Sheryl. â€Å" ‘Killing Us Softly’?: A Feminist Search for the ‘Real’ Buffy.† Slayage: The On-Line International Journal of Buffy Studies 5. 10 pp. Web 21 Apr. 2015. http://www.slayage.tv/essays/slayage5/vint.htm>. â€Å"What’s My Line?, Part 2.† Buffy the Vampire Slayer. Created by Joss Whedon. Perf. Sarah Michelle Gellar & Alyson Hannigan. WB. New York: 24 Nov. 1997. Wilcox, Rhonda V. and David Lavery, ed. Fighting the Forces: What’s At Stake in Buffy the Vampire Slayer. New York: Rowman & Littlefield Publishers, Inc., 2002. Wisker, Gina. â€Å"Vampires and School Girls: High School Jinks on the Hellmouth.† Slayage: The On-Line International Journal of Buffy Studies 2. 12 pp. Web 21 Apr. 2015. http://www.slayage.tv/essays/slayage2/wisker.htm>.

The Guidance Counselor Essay -- essays papers

The Guidance Counselor INTRODUCTION According to the U. S. Department of Labor’s Occupational Outlook Handbook, Counselors are defined as persons who â€Å"assist people with personal, family, educational, mental health and career decisions and problems. Their duties depend on the individuals they serve and the settings in which they work† (169). Examples include Mental health counselors who help people cope with daily life issues such as marital, family, stress management, or addiction problems. These counselors primarily work in private office settings. Rehabilitation counselors help people deal with different aspects of their physical disabilities, these counselors generally work in medical facilities. Employment counselors assist individuals in making wise career choices and most of these counselors work in community agencies. Thus counseling is a diverse field that encompasses an array of situations and settings. This report will center on High School Guidance Counselors. The primary focus will be to discuss the educational requirements necessary to apply for jobs in the field, the needed skills and abilities desired from employers, and the main duties of the job. EDUCATIONAL REQUIREMENTS Requirements vary by state for specific types of degrees and or licenses and certifications that must be held by guidance counselors. Missouri Law requires that all High School Guidance Counselors have secondary counselor certification. Criteria for certification is listed below and was obtained from the Missouri Department of Elementary and Secondary Education. Individuals desiring to become guidance counselors must understand that acquiring certification requires an enormous amount of time, dedication, and education. Initial Certification The professional certificate is valid for five years from the effective date on the certificate and is issued to persons meeting the following criteria:  · A valid Missouri teaching certificate  · A minimum of two years classroom teaching experience  · A minimum of one year experience working in a field other than teaching or counseling  · Completion of a course in Education and/or Psychology of the exceptional child worth two or more semester hours  · Completion of a master’s degree with a major in guidance and counseling from a college or university meeting approval of the Missouri Department of Elementa... ...ctices. Bibliography: Works Cited â€Å"Certification Requirements for Secondary Counselor (Grades 9-12)†. Missouri Department of Elementary and Secondary Education. March 06, 1998 . (November 02, 1998). Chiles, Donna. School Guidance and Counseling. Pupil Personnel Services Recommended Practices and Procedures Manual. Springfield: Illinois State Board of Education, 1983. Ellis, Thomas I. The Missouri Comprehensive Guidance Model. Ann Arbor: ERIC Clearinghouse, 1990. Feller, Richard, & Daly, J. Counselor Role and Educational Change: Planning, Integration, and Basic Skills: Book 5 - Comprehensive School Counseling and Guidance Programs. Fort Collins: Colorado State University, 1992. King, Gloria. Personnel Director, St. Louis Public Schools. Telephone Interview. 27 October 1998. Thomas, Preston. Director of Student Services, Cardinal Ritter College Prepatory High School. Personal Interview. 4 November 1998. Thompson, Rosemary. School Counseling Renewal: Strategies for the Twenty-first Century. Muncie: Accelerated Development Inc., 1992. U. S. Department of Labor. Occupational Outlook Handbook, 1998-99 Edition. Indianapolis: JIST Works, Inc., 1998.

Injuries of Snowboarding :: Essays Papers

Injuries of Snowboarding In The Dangers of Snowboarding, told by Taikoh Dohjima the dangers of snowboarding are at high risks and bring many risks to the sport and show that many of the snowboarders have little experience. The high dangers of snowboarders has become more of a problem during the years. Snowboarders attempts for hard maneuvers are of novice snowboarders who don’t have the right equipment. â€Å"The dangers of snowboarding are becoming known, and protectors and releasable bindings are becoming more widely available†(660). The attempts snowboarders make hard maneuvers for the first time are very hard, and are shown by their accidents and injuries that happen. Snowboarders have become very popular since the 1998 Nagano Olympic games. Snowboarders have struggled with many battles with defending themselves towards the skiers. The injuries of skiers and snowboarders are caused by poor training and lack of confidence. The snowboarders are faced with many harsh conditions while learning how to snowboard. â€Å"In the year of 1989 to 1997 a poll was taken of 1500 people and it showed that skiers had more injuries than snowboarders†(657). The snowboarder injuries take place mainly in their upper body. â€Å"The types of snowboarding injuries included fractures, lacerations, dislocations, and contusions†(657). This occurs because Snowboarders have to stop themselves with their arms and upper chest area. The experts observed, â€Å"snowboarders tend to ride down the slope in a regular style (with the left side in front), so they tend to fall on their left shoulder†(659). The conditions are extremely harmful and da ngerous for the body, which also attributes to the problem. The data that has been collected is very credible for snowboarders and skiers such as â€Å"the poll/questionnaire where the patients name, age, sex, location, and slope grade, snow condition, experience and the mode of injury†(Taikoh 657-658). The majority of accidents that happen on the slopes are from novice skiers and snowboarders. The lack of experience the snowboarders show poor training. The accidents on the slopes are caused during the beginning trial of starting to learn how to snow board or ski down mountains. Snowboarding has become a very popular sport throughout the years, many skiers are moving towards snowboarding because it’s different and it becomes a challenge.

Discuss the Relationship Between Dada and Punk

Discuss the Relationship Between Dada and Punk. Within this essay I will be exploring the close relationship between Dada and Punk. Dada and Punk are both movements which were used to express a social change within their time, through art, fashion and music. Although the Dada movement was at its peak in 1916 to 1922 and the Punk movement started in the mid 1970s, both show the same ideologies and techniques towards they work.Throughout the essay I will break down each of the movements into certain groups and analyzes the similarities between both of them. To understand the developments of both movements, you need to understand the environment in which they were formed. Dada started in 1916, two years after World War 1 started. World War 1 was a complicated war, involving many countries taking sides due to the conflict between Austria-Hungary and Serbia, the conflict was brought to a head in the battle of the Somme, France, 1916.This was when many artists, writers and others took refu ge in Zurich, Switzerland, which was neutral during the war, many were angry at what was happening to the world, within the book Dadaism, Huelsenbeck (2004, pg 8) stated ‘None of us had any understanding for the courage that is needed to allow oneself to be shot dead for the idea of the nation†¦ ’, they were disgusted by the war and the idea that the nation’s public would support such violence, and they were frustrated with having no control over what was happening, a similar feeling the punks had in the 1970s.Dadaism was about rebelling against the war, they wanted to take the control back and the only way they could was through art, Huelsenbeck (2004 pg 17) quoted ‘DADA means nothing. We want to change the world with nothing’, it is easy to see Dadaist felt the modern world they were now living in was meaningless and so wanted to reject all traditions, especially art tradition, so they decided to create non-art which had no meaning to go with the meaningless world, they took some control back. The Punks had a similar attitude, they wanted to take back control of their future.The Punk movement started in the mid 1970s, a reaction against the recession. A recession which affected most of the working class, due to strikes, three day weeks and lack of opportunity, very different if you compare it to the days of the 1960s, where youth culture exploded on to the scene, free love and England was swinging. Due to the recession the youth of the working class felt failed and disillusioned, a feeling shown in the Sex Pistol’s song ‘God Save The Queen’(1977) ‘Don’t be told what you want, Don’t be told what you need, There’s no future, no future, No Future for you’.The punks felt like they had no voice, no power and no future so they wanted to make a statement, and like Dada, they wanted to take back control and the only way they could do this was through art, music and fashion. I mage 1, ‘Dada’ It seems both movements were angry over the situation they were living in, and people will only live under that strain until an outburst happens, and when society does snap, people will want change. For the two movements they protested, Dada protested against the War and the bourgeois nationalist who they felt was the root of the war, while punks protested against the establishment.The Dadaist, George Grosz once stated that his work was a protest ‘against the world of mutual destruction’, a quote which fits well with the Dadaist but also the Punks, they used destruction of tradition as the protest against the destructive world. It is clear to see that the Punk movement looked up to Dada, just looking at Jamie Reid’s work and you can Dada’s influence by their use of type and the DIY look, same ideologies, there was even a fanzine issue called Dada which compared Punk to Dada, shown in ‘Image 1’ on the right.The Punks were well known for having left winged views, but really like most movements had many different political views. The main ideas of the movement was individual freedom and anti-establishment, Dada also had the same ideas to this affect, they believed in freedom, that’s why they started in Switzerland, a neutral country, they wanted to create art in their own way without using any of the ‘tradition’ rules. Other Punks ideas were anti-authoritarianism, DIY ethics, direct action, non-conformity and not selling out.All relevant to Dada, but I feel the idea of non conformity Image 2,’The Punk Look’ describes the movements best, the ‘Image 2’ best shows how the Punk didn’t conform, they use shock fashion to state who they were and what they stood for, fashion like this in the 1970s scared people, no one had seen fashion like it, the safety pins, ripped edges and bondage like clothes was a very violent looking dress sense, but Punk wasn ’t the only movement which use shock tactics, Dada used shock art, well what would have been shock art in the 1900s, About. om (2012) stated, ‘The Dadaists thrust mild obscenities, scatological Image 3, ‘Fountain’ humour, visual puns and everyday objects (renamed as â€Å"art†) into the public eye. ’, the public still used to ‘traditional’ art found Dadaism disgusting, a example of this is Marcel Duchamp ‘Foundation’, Image 3 on the right, by today standards very normal by the art world but in the 1900s, ready-made art wasn’t hear of, wouldn’t been classed as art, and so Duchamp shocked people by suggesting this is art, begging the question ‘what is art? , something which hadn’t been questioned in such style. Image 4, ‘God Save The Queen’ Within both movements shock art was used to state they ideologies, the best two examples I feel show how the movements are similar are, Jamie Reid’s ‘God Save the Queen’, Image 4, one of my personal favourites, also one of the most iconic images of the punk movement, used for the Sex Pistol’s cover ‘God save the Queen’, and Marcel Duchamp’s L. H. O. O. Q , can been seen under image5.These two image show what the movements are about, Marcel Duchamp took one of the most iconic painting and defaced it, not as a joke or because he disliked the painting but he what to state what the Dadaist believed, that traditional art had been exhausted and it was time for a change. Although Duchamp wasn’t anti-art but he wanted, and I quote Elger (2004, pg 82) ‘to pose new, previously unasked questions about art†¦. While the border regions of art had not been explored. , Duchamp used the’ Mona Lisa’ as a symbol of traditional art and wanted to deface it to show the art world that he has no respects for traditions, not even for ‘ Leonardo’s untouchab le masterpiece. ’, Elger (2004, pg 82). Image 5, ‘Mona Lisa’ The same idea was used in Jamie Reid’s ’God Save the Queen’, (Image 4), Reid took a image of the queen, which acted as a symbol of the establishment and authority, just like the ‘Mona Lisa’ was a symbol for Dada, and Reid deface her by blanking out the eyes and mouth, like a common criminal to make out she, the authority, committing a crime.Just like Dada was anti-art, Punk was anti-design, looking at image 4 you can see the DIY attitude and look allowing amateur designers to create own poster and fanzines, allowing everyone to be free to create what they want, about they own opinions, this is another link to Dada, slightly with the ’Mona Lisa’ with Duchamp taking a ready-made image and pencilling on top, but mostly with other Dadaist work with college.The ransom style lettering gives a threat on the queen, and so the design is acting like a threat to auth ority again showing the Punk anti-establishment ideas and how they want to take down the system, just like the Dadaist wanted to take down the idea of the traditional art system. Within the design Reid uses a union jack for the background, which adds colour to the design but also the single was released the weekend of the Queen’s silver jubilee and so the union jack marks a personal attack at Britain and our tradition, as the Punks saw the queen as the enemy.Dada wasn’t the only one who used the ‘Mona Lisa’, the Punks used her for a gallery opening, again the image was defaced, with smashed glass and spray paint, like a riot had happened. I believed they used this image not because it was a gallery opening but she was a sign of the wealth and tradition of the art world and the rest of the world to show everyone the Punk movement is here and you can’t ignore it, just like Duchamp’s ‘Mona Lisa’. Image 6, ‘Rrose Selavy’ Image 7, ‘Soo Catwoman’ Dada and Punk were not only ahead in their art work and ideas, but socially and with the role of women too.When Dada was at its peak the role of women was changing, women were working, the suffrage movement, the idea of birth control and the decline in the male population, Dada was the perfect time for women to make a stand, seeing as it was a time for change. Even Duchamp appreciated the role of women and their creative role, even to the point where Duchamp dressed as a woman, ‘Rrose Selavy’, as seen on the left. ‘Rrose Selavy’ was used to shock but also show there is no clear boundary between men and women, and when you look to the Punks and the way they dressed, men and women’s style was very similar.Image 7 is a photo of Soo Catwoman, she is very iconic to the Punk movement, she was the ultimate Punk. The Punk movement stated by Hickman (2011),’The women of punk conceived new ways to interact with thei r bodies, gender and punk culture as a whole. ’ the role of women in the movement was very equal for the 1970s, it was a great way to show to the world that women had a right and a voice, so shock fashion like Soo Catwoman really stated what the punk women stood for, and the fact they aren’t these delicate creatures who should be seen and not heard.Image 8, ‘Orgasm Addict’ It was during the Punk movement where female graphic designers were becoming influential. Linder Sterling is a well known punk artist, designing for the ‘Buzzcocks’, one of the designs is image 8, like Reid, Sterling uses college techniques and the DIY look to create the cover, sterling (1977) quoted, ‘It was made in a  Salford  bedroom, I had a sheet of glass, a scalpel and piles of women's mags. ’ This technique would have been used with most of the punk designer because it adds a raw edge to the design.This DIY techniques was also used with Dada, as seen in image 9, ‘The Art Critic’ by Raoul Hausmann, you can see the similarities between the two image, both use college and in image 9, the eyes and mouth have been removed again defacing the person. The idea of college was yet enough rebellion against the art world because it was a new idea and not done before, the technique was developed due to the war because art supplies were low so they used whatever was around them and this meant college.Image 9, ‘The Art Critic’ From image 8 you can the techniques used by many punk artists, within they work they usually focus on one figure in which they deface, like in image 8, although the iron may represent the idea of a woman’s role, as the iron is a symbol of the home and house work, which is a role that has been assigned to women, while the mouths on the nipples suggest a idea of sexuality and this is the only part of the woman which makes people, mainly men, happy.With image 10 Hausmann has removed the eyes and mouth because of this it has removed the humanity of the person like Sterling’s cover. Also with most Punk and Dada work primary colours would be used to make the isolated image stand out and give it more of a contrast and give it more of a harsh, violent look. In summary it is clear to see the relationship between Dada and Punk. The movements had similar backgrounds, similar ideologies and similar techniques when creating their work.The ways they protested against their situation, Dada with anti-art and the Punks with anti-design, shows the two movements linked and for Punks it seems they looked up to Dada, just looking at the similarities between Reid’s college techniques compared to a Dadaism piece like Raoul Hausmann’s ‘The Art Critic’, you can see the influence. Personally I feel the two go hand in hand, both movements hold an important place in art history, and with me, I have always loved the Punk movement and learning about Dada has hel ped me understand the history of art and I feel without Dada we wouldn’t have Punk.