Exploring ethics in contemporary business Assignment

Exploring ethics in contemporary business - Assignment Example Further, decisions in an organisation are taken, for instance, to mitigate risks or brainstorm for the best alternatives to move an organisation to the next level (Guest & Woodrow, 2012) . In a hierarchical organisational structure, decisions are made in boardrooms by the top management without involving other employees. Consequently, the style of leadership in a hierarchical organisational structure tends to be authoritative, where the decision made by the top management is final (Ahmed, Bwisa, & Karanja, 2014). In such a case where decisions go wrong, the management should be held accountable for poor decision-making. On the contrary, while a flatter organisational structure allows other employees to take part in the decision-making process, the management still has the last word regarding the ideal decision to be implemented (Michaelson, 2010). In this sense, ethical issues arise whether it is appropriate to hold an employee accountable for poor decision-making in an organisation. In an organisation, decision-making entails a process of tackling a problem by looking for a solution that will bring about value for an organisation’s stakeholders. In essence, decisions in an organisation can be programmed or non-programmed. In the former, decisions are normally repetitive and routine while, in the latter process, decisions tend to be novel and unstructured (Ahmed, Bwisa, & Karanja, 2014). Some of the models in the literature that can be associated with organisational decision-making include the Rational, Carnegie, Incrementalist, Unstructured and the Garbage Can models (Glockner & Betsch, 2011). With regard to the rational model, the process of making decisions is straightforward and involves a three-step process. The three steps encompass identifying the problem, brainstorming for an ideal alternative and selecting the best among others to implement. In most organisational setups, the rational model is the most common

Humanities Today Essay Example for Free

Humanities Today Essay For as long as humankind has existed so have art, music, architecture, literature, and philosophy. The University of Phoenix (2009) defines humanities as â€Å"an approach to study that emphasizes ideas and values through analysis of modes of cultural expression, philosophical and religious thought, and modes of human communication† (University of Phoenix, Week One Supplement). Gloria K. Fiero (2006) further defines humanities as literature, philosophy, history, architecture, visual arts, music, and dance (p. 4). Humanities impact daily life without many people being aware of their presence. What distinguishes humanities from other modes of human inquiry and expression is that they focus on ideas and values, not simply the production or result of an action. This paper will provide current examples of visual art, music, architecture, philosophy, and literature and analyze how they reflect current developments in politics, socioeconomics, and technology. Visual art can be, but is not limited to, painting, sculpture, and photography. Classic paintings by renowned artists such as Leonardo da Vinci, Claude Monet, Vincent Van Gogh, and Pablo Picasso are still considered masterpieces in today’s society but are not enjoyed by the common population the way that graphic and digital art have in the past century. Graphic and digital technology have become the means by which visual art is to be viewed and cherished among the mass population in a way that has never been available in history. Today’s society has become focused on instant gratification. Changes are expected to be made in politics overnight, struggles in socioeconomics demand rectification within weeks (even though they took years to create), and advancements in technology feeds society’s dependence on better, faster, and stronger tools. Unfortunately, visual art has become victim to this need for instant gratification. No longer are single masterpieces created by the flow of an artist’s hands, shaping and molding art into a creation of his or her soul. Instead, art is generated digitally by the click of a mouse and a selection of color and size from a predefined chart. The art can then be mass-distributed and mass-produced around the world in the matter of minutes. The creativity is still there, but the love generated through the time and patience required to construct that art by hand is no longer there. With the flood of self-help books saturating the market, literature also reflects society’s need for instant gratification. Self-help books are a reflection of the current socioeconomic state in which everyone is looking for a way to better his or her life instantly. Politicians have indirectly supported this literary genre by focusing and promoting what is wrong in the country and in each other. For example, if a politician has shortcomings in his or her public speaking abilities, the opposing political party will ridicule that person publicly. Citizens who feel they also do not have strong speaking skills and fear being mocked may then be compelled to purchase a self-help book on public speaking. As technology has advanced, self-help books have become a wonderful tool for individuals struggling to learn how to use the newest electronic devices. One popular technology self-help series is the For Dummies books. The books began in 1991 with â€Å"DOS for Dummies† (Johnson, 2006, para. 3), but they have now sold over 150 million Dummies books in 39 languages. Many people have benefited from the simple, helpful language used in these books, but not all self-help books are created equal. Some self-help books offer a quick solution that often leaves individuals feeling worse than when they began. Striving for self-improvement is excellent; however, self-help books can sometimes do more harm than good. Music in today’s society can also do more harm than good when presented to an impressionable mind. Music has always been used as a means of creatively reflecting political and socioeconomic issues, but since the inception of the Rap and Heavy Metal music genres, discontent, anger, and frustration have become common and wide-spread in music over the past 50 years. Songs about drug use, suicide, murder, and rape and those that use explicit language are common in these two genres of music and have begun to permeate other forms of music. This reflects not only society’s discontent with the current political and socioeconomic state, but it also reflects society’s tolerance and acceptance of freedom of speech. The sound of music, the production of music, and the enjoyment of music have evolved as technology evolves. New sounds that have never been possible before are now available through technology. Music is now available anywhere through the use of an MP3 player or cell phone. No longer does a person have to stop and listen to a musician; music can be played at any time. This fills society’s need for instant gratification. Today’s architecture also caters to the on-the-go lifestyles of society. Bigger, stronger, smarter, and faster are all ideas and values visibly manifested in current architecture. The aesthetic appeal of a building has given way to designs which exploit opportunities to get the most for the money. A recent trend which reflects a change of political and socioeconomic initiatives is building environmentally-friendly structures. That means creating a building that produces little waste, uses alternative power solutions, and emits minimum greenhouse toxins. Advances in technology have made these structures possible; however, they cost additional money to construct, and businesses and individuals are charged more money to use them than a traditionally built structure. Instant gratification, the struggle for self-improvement, tolerance and acceptance, and the idea of making as much money as possible are all philosophies in today’s society. Each is reflected in art, literature, music, and architecture, but as a whole, they make up the philosophy of society through their ideas and values. Developments in politics, socioeconomics, and technology have all played a part in creating these philosophies, but they are visibly manifested in the humanities. One can only wonder how the current humanities will be viewed and analyzed 50 or 100 years from now. The examples this paper has provided of visual art, music, architecture, philosophy, and literature demonstrate how current developments in politics, socioeconomics, and technology are reflected. As politics, socioeconomics, and technology change so too will art, music, architecture, philosophy, and literature. They are a reflection of one another and intertwined in their evolution. References Fiero, Gloria K. (2007). The humanistic tradition (5th ed). New York, NY: McGraw-Hill. Johnson, Doug (2006, October). For dummies books are popular learning aids. Retrieved from http://www. voanews. com/specialenglish/archive/2006-10/2006-10-12-voa1. cfm University of Phoenix (2009). Week One supplement: Humanities Terminology. Retrieved from University of Phoenix, Week One, HUM102 – Introduction to the Humanities website.

A Demand Curve Shifts Economics Essay

A Demand Curve Shifts Economics Essay A shift in the demand curve to the left or right represents a change in consumer preferences. A shift to the right indicates that an item has become more commercially desirable and that a larger number will be sold at a given price. A shift to the left is just the opposite, indicating that a marketplace good is less desirable and that fewer items will be sold at a given price. How would supply or demand be affected when the following things occur? Oranges- after a tornado The demand cure will shift to the left meaning that there has been a change in what the consumer is interested in. The oranges will become less desirable because there will be fewer oranges to sell at a given price. There will be a short supply of oranges and the demand for them will lessen in that area hit by the tornado. It will take time to build the funds for any equipment that had been damaged by the tornado. Other areas will still have the same demand for the oranges because they were not affected by the tornado and they may pay a higher price for the oranges. Automobiles after a major recall This will affect the maker of the automobile and the demand for autos from that maker will go down. Other auto companies may have a spike in sales if the consumer is shopping for an automobile that has not been affected by the recall. This spikes the demand for other autos from another company and halts the supply from the auto that has been recalled. Spinach- after the FDA announces that spinach can prevent cancer Here the demand curve will shift to the right. Suppliers will have to adjust to the change to meet the level of demand. The price on the spinach rise because if demand increases so does the price. This may lead to a shortage of the spinach because the demand can exceed the quantity of the spinach supply. Flu Vaccines after technology was discovered to mass produce flu vaccines If there is a mild flu season not everyone will get a flu shot. For example, if there was a press release of a large amount of people contraction the flu, more people would get flu shots and the demand will go up. If there is less press coverage of people contracting the flu, the less there will be a demand. Since the vaccine can be mass produced the supply and demand will stay equal and the price affordable and may not fluctuate much at all. The midterm exam will be worth 150 points or 15% of your grade. It will constitute of 5 short answers worth 30 points each. The midterm exam is open book and there is no time limit on the exam. You have the option of saving your answer and resuming at a later time. When completed, please submit in a ONE word document. *Upload via attachment* The midterm exam questions will contain material discussed in class (discussions, assignments, websites, etc.) and textbook material (Chapters 1-7, 9-11). All short answers must contain information using no external research. Students are required to respond in their own words using applicable examples and knowledge gained from the class. A typical short answer should be between 100-150 words. The following rubric will be used to assess each of your midterm answers: 15 Points- Justification and Accuracy of Answers (opinion, point articulation) 10 Points Integration of example (s) 5 Points- Spelling, Grammar and APA (typos, grammar style, tone, flow) ** Please note that APA must be used when answering each question (introduction, body, and conclusion). ** Each answer should be on a separate sheet of paper ** There should be one title for the midterm exam 3. Describe the flow of resources, products, income, and revenue among the economic decision-makers (households, firms, and markets) in an open economy. How does this affect GDP? (30 Points) 4. Compare and contrast the command economy, the capitalist economy, the traditional economy and the mixed economy. (30 Points) 5. In your own words, please define and describe the following terms: supply curve, demand curve, gross domestic product and gross national product. (30 Points) To better define macroeconomics, consider its distinction from microeconomics. Imagine you are attempting to figure out how the price of a certain good has been determined. Microeconomics would focus on how supply and demand determine prices, while macroeconomics would study the determination of prices at all levels. To test particular policies and ideas, or to find out the causes of good macroeconomic performance, we need to have some measure of overall economic activity. For this reason, macroeconomics uses aggregates (totals) to measure key concepts such as national income, output, unemployment, inflation, and business cycles (periodic expansions and contractions of economic activity). By studying macroeconomics and understanding the critical ideas and tools used to measure economic data, you will have a better perspective on the issues and problems discussed in contemporary economics. Compare and contrast 3 main differences between microeconomics and macroeconomics. Why is it important for you to study macroeconomics? (30 Points) Microeconomics is the study of your economic behavior and the economic behaviors of others. (McEachern, p. 8). Macroeconomics studies the performance of the economy as a whole. (McEachern, p. 9). Economists use economic models when making predictions or assumptions about the economy because they are easy to relay information through. Most people are visual and like things broken down into pieces that all connect. The circular flow model would be beneficial because it traces the flow of resources, products, income, and revenue for making financial decisions. Economists use economic models when making predictions or assumptions about the economy because an economic theory, or economic model, is a simplification of economic reality à ¢Ã¢â€š ¬Ã‚ ¦ (It) captures the important elements of the problem under study (McEachern, p. 9). Trying to examine all of the economic variables and data would be so complex and overwhelming, that the original problem or question could easily become lost or diffused. A theoretical model, on the other hand, facilitates focusing on the key relationships (p. 69). Economist use economic models when making predictions or assumptions about the economy mainly because the models help simplify things. The economy and everything that goes along with it can be a very complex matter so without the simplification it would be easy to get confused or off track. The models also help to create a template for economists to follow when they are making their predictions of what will happen in the future. This allows them to try and plan ahead for things that might come about. You cannot plan for everything but it is better to be over prepared then not at all. These predictions help economists be sure that all the demands can be met. Economists sometimes use the scientific method to study economic problems. It consists of four steps, Step one: Identify the question and define relevant variables, Step two: Specify assumptions, Step three: Formulate a hypothesis, Step four: Test the hypothesis. According to William McEachern, an economic model is a simplification of economic reality, which economists use to make predictions about the real world (McEachern, 2009, p. 9). Economic models assist economists by condensing and illustrating information, allowing them to analysis situations and create a future forecast. There are several different economic models, such as the production possibilities frontier (PPF), the circular flow diagram, supply and demand diagram, as well as other advanced economic models. The PPF takes into consideration all resources, technology, and rules which apply to production, and identifies possible combinations of the two goods that can be produced when all available resources are employed efficiently (McEachern, 2009, p. 27). In general, the PPF model is a curved graph that allows economics to determine what production levels are efficient, inefficient, and unattainable. The circular flow diagram is a flow chart which describes the flow of resources , products, income, and revenue among economic decision makers (McEachern, 2009, p. 6) . This economic model illustrates for economists how a system functions in order to determine if it is operating efficiently or inefficiently and if it can be improved. Finally, the supply and demand diagram identifies the supply and demand of a good or service, while depicting its price, quantity, and equilibrium. This model allows economists to measure and predict how changes in supply or demand effect price and quantity. 2.List and describe in your own words 3 determinant of aggregate demand and 3 determinants of aggregate supply?(30 Points)

Merchant Of Venice :: Free Merchant of Venice Essays

Villain of Venice   Ã‚  Ã‚  Ã‚  Ã‚  People often find security and self-assurance in acting evil towards other people. They may be out to destroy others, or improve their own social status. However, at the same time, the “villain'; may also be out for revenge. Shylock, from William Shakespeare’s The Merchant of Venice, has each of these motives as he takes on the role of the antagonist in this play. Shylock, the Jew, manages to mistreat almost everyone in his life. He especially acts as a villain towards Lancelet his young servant, Antonio the Christian, and even his own daughter, Jessica.   Ã‚  Ã‚  Ã‚  Ã‚  Shylock is a very harsh master to the young Lancelet. He is very belligerent towards the young boy, and he seems to enjoy mistreating the young boy. “Who bids thee call? I do not bid thee call.'; (Act 2, Scene 5, Line 9) He realizes that Lancelet is much lower than he is on the social and economic level, and he does not let the youngster forget his status by continually acting antagonistic towards him. He makes Lancelet appear to be a sluggard who sleeps all day and does little work. He always seems to criticize the poor boy behind his back and complain about his laziness. Even after Shylock sees that Lancelet is gone, he continues to reproach his work as a servant. It seems as though Shylock is trying to elevate his own self-esteem, by acting contentious towards his servant.   Ã‚  Ã‚  Ã‚  Ã‚  The way in which Shylock treats his own daughter is beyond comprehension. He virtually locks her in the house when he goes to the masque one night. Shylock redundantly enforces the importance that she lock the house up after he leaves. Lock up my doors, and when you hear the drum…   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Clamber not you up to the casements then, Nor thrust your head into the public street… But stop my house’s ears (I mean my casements). Let not the sound of shallow fopp’ry enter my sober house. (Act 2, Scene 5, Lines 30-37) He makes her captive in her own home and forbids her to so much as look out a window. Jessica refers to her home as hell and, although she is sad to see him go, tells Lancelet that he is making a wise decision. It is evident throughout the play that Shylock does not care as much for his daughter as he does for his material possessions. When he tells Jessica to lock up the house after he leaves, it is not because he fears for her safety, but rather because he is hesitant about leaving his personal property. Merchant Of Venice :: Free Merchant of Venice Essays Villain of Venice   Ã‚  Ã‚  Ã‚  Ã‚  People often find security and self-assurance in acting evil towards other people. They may be out to destroy others, or improve their own social status. However, at the same time, the “villain'; may also be out for revenge. Shylock, from William Shakespeare’s The Merchant of Venice, has each of these motives as he takes on the role of the antagonist in this play. Shylock, the Jew, manages to mistreat almost everyone in his life. He especially acts as a villain towards Lancelet his young servant, Antonio the Christian, and even his own daughter, Jessica.   Ã‚  Ã‚  Ã‚  Ã‚  Shylock is a very harsh master to the young Lancelet. He is very belligerent towards the young boy, and he seems to enjoy mistreating the young boy. “Who bids thee call? I do not bid thee call.'; (Act 2, Scene 5, Line 9) He realizes that Lancelet is much lower than he is on the social and economic level, and he does not let the youngster forget his status by continually acting antagonistic towards him. He makes Lancelet appear to be a sluggard who sleeps all day and does little work. He always seems to criticize the poor boy behind his back and complain about his laziness. Even after Shylock sees that Lancelet is gone, he continues to reproach his work as a servant. It seems as though Shylock is trying to elevate his own self-esteem, by acting contentious towards his servant.   Ã‚  Ã‚  Ã‚  Ã‚  The way in which Shylock treats his own daughter is beyond comprehension. He virtually locks her in the house when he goes to the masque one night. Shylock redundantly enforces the importance that she lock the house up after he leaves. Lock up my doors, and when you hear the drum…   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Clamber not you up to the casements then, Nor thrust your head into the public street… But stop my house’s ears (I mean my casements). Let not the sound of shallow fopp’ry enter my sober house. (Act 2, Scene 5, Lines 30-37) He makes her captive in her own home and forbids her to so much as look out a window. Jessica refers to her home as hell and, although she is sad to see him go, tells Lancelet that he is making a wise decision. It is evident throughout the play that Shylock does not care as much for his daughter as he does for his material possessions. When he tells Jessica to lock up the house after he leaves, it is not because he fears for her safety, but rather because he is hesitant about leaving his personal property.

Impact on Environment by Mining Essay

Overview Rainforests are the biggest source of oxygen, wood and medicines on this earth. Amazon rainforest is known for alluvial gold deposits. Gold is found both in river channels and at the banks of the river after floods (floodplains). Hydraulic mining techniques are used for mining gold. The method involves blasting at the banks of the river. This has caused irreversible damage to trees, birds and animals. While separating the sediment and mercury from the gold-yielding gravel deposits, small-scale miners who are less equipped than industrial miners, may ignore release of some mercury into the river. This mercury enters the food chain through aquatic animals and their predators. Highly poisonous compound ‘cyanide’ is also used to separate gold from sediment and rock. In spite of all precautionary measures, it sometimes escapes into the surrounding environment. Those who eat fish are at greater risk of ingesting such toxins. Read more:  Bad Effects of Festivals on Environment Effect on Land Deforestation: Mining requires large areas of land to be cleared so that the earth could be dug into by the miners. For this reason, large-scale deforestation is required to be carried out in the areas where mining has to be done. Besides clearing the mining area, vegetation in the adjoining areas also needs to be cut in order to construct roads and residential facilities for the mine workers. The human population brings along with it other activities that harm the environment. For example, various activities at coal mines release dust and gas into the air. Thus, mining is one of the major causes of deforestation and pollution. Loss of Biodiversity: The forests that are cleared for mining purposes are home to a large number of organisms. Indiscriminate clearing of the forests leads to loss of habitat of a large number of animals. This puts the survival of a large number of animal species at stake. The cutting down of trees in itself is a big threat to a number of plants, trees, birds and animals growing in the forests. Pollution: Despite measures being taken to release the chemical waste into the nearby rivers through pipes, a large amount of chemicals still leak out onto the land. This changes the chemical composition of the land. Besides  this, since the chemicals are poisonous, they make the soil unsuitable for plants to grow. Also, the organisms that live in the soil find the polluted environment hostile for their survival. Effect on Water Pollution: Chemicals like mercury, cyanide, sulfuric acid, arsenic and methyl mercury are used in various stages of mining. Most of the chemicals are released into nearby water bodies, and are responsible for water pollution. In spite of tailings (pipes) being used to dispose these chemicals into the water bodies, possibilities of leakage are always there. When the leaked chemicals slowly percolate through the layers of the earth, they reach the groundwater and pollute it. Surface run-off of just soil and rock debris, although non-toxic, can be harmful for vegetation of the surrounding areas. Loss of Aquatic Life: Release of toxic chemicals into the water is obviously harmful for the flora and fauna of the water bodies. Besides the pollution, mining processes require water from nearby water sources. For example, water is used to wash impurities from the coal. The result is that the water content of the river or lake from which water is being used gets reduced. Organisms in these wate r bodies do not have enough water for their survival. River dredging is a method adopted in case of gold mining. In this method, gravel and mud is suctioned from a particular area of the river. After the gold fragments are filtered out, the remaining mud and gravel is released back into the river, although, at a location different from where they had been taken. This disrupts the natural flow of the river that may cause fish and other organisms to die. Previously buried metal sulfides are exposed during mining activities. When they come in contact with the atmospheric oxygen, they get converted into strong sulfuric acid and metal oxides. Such compounds get mixed up in the local waterways and contaminate local rivers with heavy metals. Spread of Diseases Sometimes the liquid waste that is generated after the metals or minerals have been extracted is disposed in a mining pit. As the pit gets filled up by the mine tailings, they become a stagnant pool of water. This becomes the  breeding ground for water-borne diseases causing insects and organisms like mosquitoes to flourish. Examples of the Environmental Impact of Mining 1. Environmental Impact of Mining In Guyana In 1995, in Guyana, more than four billion liters of waste water that contained cyanide, slipped into a tributary of the Essequibo; when the tailings dam, which was filled with cyanide waste, collapsed. All the fish in the river died, plant and animal life was completely destroyed, and floodplain soils were heavily poisoned, making the land useless for agriculture. The main source of drinking water for the local people was also polluted. This was a major set-back for the eco-tourism industry on the river. When trees are cut (forest clearing for the construction of roads and mines, wood for the immigrated people, workers, etc.) and water sources are contaminated, animal populations migrate or die. Moreover, hunters are hired to feed the people working at the mining sites. 2. Mining in Goa Illegal mining in Goa is being projected as a bigger scam than Bellary. While revenue losses from illegal mining has been estimated at about Rs 3,000 crore, the loss by way of damage to the environment and loss of livelihood has not been estimated. | | Take the instance of Caurem village in Quepem taluka in south Goa. It has 2,000 families whose farms have been destroyed by illegal mines operating in the area. The silt from mining has entered the fields which now resemble a large quagmire. Tukaram Velip, a resident says that the perennial stream that irrigated the village fields is polluted and agriculture has been completely destroyed. People are left with no means of earning their living, he says.Most of the mines in the state are concentrated in four talukas—Bicholim in north Goa, and Sattari, Sanguem and Quepem talukas in south Goa. Activists say that an estimated 100,000 people living in the villages in these four talukas are affected. Besides loss of livelihood, they are also suffering from the adverse effects of air noise and water  pollution. â€Å"Mining has caused irreversible damage to forests, agriculture, fisheries and water aquifers,† says Abhijit Prabhudesai, member of Goyencha Xetkarancho Ekvott (GXE), a non-profit in Margaon city. He says the government has allowed mining even in forest areas despite the presence of wildlife. The mining has also affected the Salaulim dam on the Salaulim river in Sangeum taluka, which supplies drinking water to half the state’s population, besides providing water for irrigation and to industries. Over 20 mines are operating in the vicinity of the dam. Heavy silt has settled in the dam reservoir because of mining. An official in the state water resources department admits that mining has damaged the state’s water resources and says the department is now reassessing the life span of the Salaulim dam. The dam was commissioned in the 1970s with an expected life span of 100 years. A study conducted by The Energy Resources Institute (TERI) in 1994 showed excess iron and manganese levels in the Salaulim reservoir water. â€Å"This was when mining was at a much lower scale as compared to present level of mining. We have repeatedly asked the government to conduct a study on water availability and quality, but nothing has been done till date,† says Prabhudesai. 3. Environmental Impacts Of Mining On Bundelkhand Region In the Bundelkhand region of Uttar Pradesh, mining has had a huge negative impact on the environment. A Study was done to quantitatively evaluate the extent of the impact and the results were disappointing. The desirable limit of Fe is 0.3 mg/l and maximum permissible limit is 1.0 mg/l as per Indian standards. If water content more than these limit gives brackish color and bitter or metallic taste, therefore may not be use for drinking purposes. Concentrations of Cu in GW and SW samples varies from 0.029 to 0.088 mg/l and 0.039 to 0.062 in all the three seasons indicates that samples have more than permissible limit of Cu (

Salient features of Martin Luther King Jr’s famous speech, “I have a dream”

This essay describes the salient features of Martin Luther King Jr’s famous speech, â€Å" I have a dream†. It concentrates on reasons which contributed to making it so famous. This speech had many salient features which have made it so famous and acceptable to the audience. These are : Structure : The speech is very well structured. King first builds a base for his arguments, by saying that the demands that follow in his speech were guaranteed to the black Negroes long back.He then alleges that the American government nd the white people have not complied with these rights given to blacks. He then injects courage into the minds of the black audience, by using a special force known as ‘ repetition’. He repeats, â€Å" It is my dream that †, many times, and actually succeeds in forcing the minds of black audience to ‘ see’ that dream with him. Force : One more effective element in this speech is the invisible force behind it. The words ar e very strong, and the style is direct. A very direct attack is launched on the American government.The miserable torture that the blacks were undergoing is reported in a very direct, face to fact style. Nothing is indirect or implied. This force is more evident when he paints the picture of his vision of life of the Negroes in future. There is no rhetoric, no sarcasm. This adds the necessary force in the speech, which captivates the audience. Continuity : This is the third impressive feature. The three main parts of the speech, namely, the violation of promise, present condition of Negroes and his uture dream for the Negroes, are interwoven without any pause in between. The switch-over from one part to another part is very natural and automatic. This helps in binding the audience to the speech, till the end.Good use of linguistic tools : This speech uses tools offered by English language in a wonderful way. Many aspects are presented in a metaphoric way, to make the meaning very cl ear and leave no doubt in the minds of audience. The most distinct metaphor is comparing the failure of American government to keep ts promise towards the black Negroes, to a check returned by a bank, citing insufficient funds as a reason. Another impressive metaphor is his comparing the present status of Mississippi as ‘ sweltering with the heat of injustice’, while his dream compares the same Mississippi to an ‘ Oasis of freedom and justice †. His linguistic style is very picturesque, and that is what impresses the audience.For example, â€Å" On the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together on the table of rotherhood †. He communicates too many things in sentences which draw a picture in the minds of the audience. The sentences of this speech are seldom long, and never, very long. It is full of short, meaningful sentences. This is another example of excellent use of languag e. Non violence : Martin Luther King has strongly advocated non violence means as a tool for the fight towards freedom. Memories of the brutalities of world war II ( world war II ) and the success of non violence ( Mahatma Gandhi ) as a tool to ring political changes in India, were still afresh in the minds of people.This concept was immediately embraced in America also. Inclusion of specific instruction to fight in a non violent way, made his speech more effective and more acceptable. National flavor : Martin Luther King talks of each and every corner of the nation, by naming it. This adds a national dimension to his speech. There is hardly any region which he has not included in his speech. This helps in making a very wide, national impact.The TV audience : The TV audience must have also been mesmerized by the huge number of people which had gathered at Lincoln Memorial grounds on that day. It compromised of whites also. Inclusion of white people must have made a positive impact i n favor of King’s demands, in the minds of TV audience. The erect posture of King, coupled with oozing self confidence must have boosted the spirits of all listeners and spectators. â€Å" I have a dream â€Å", is a great speech even for all times in future !!

Imagery in One Flew Over the Cuckoo s Nest Essays

Imagery in One Flew Over the Cuckoo s Nest Essays Imagery in One Flew Over the Cuckoo s Nest Paper Imagery in One Flew Over the Cuckoo s Nest Paper The Image of Insanity In a world of technology and cities of massive population, in which strangers abound and close relationships are limited, society itself appears to be one large, emotionless machine, chi guying along with no care whatsoever for the individuals that make up the huge entity. A proponent of rebellion against conformity himself, Ken Keyes expresses his views on the demutualization of society in One Flew Over the Cuckoos Nest through vivid imagery. More than a novel about the struggles of the individual characters or a representation of the dilemma of insane versus sane, One Flew is a statement about the cause f insanity. Through the imagery in Chief Bromides narration, Keyes reveals that the demutualization and conformity Of society is the true cause Of insanity. The patients of the mental hospital are constantly seen as an entity separate from the rest of society. The ward is isolated, and initially the only mention of the outside world is in a figurative sense. The Public Relation man and the women who he takes on tours of the hospital and the entrance of Big Nurse from the outside both reveal that the world continues moving outside, but Chief can see out the windows for the first half of the novel. Because Nurse Ratchet must unlock the door to enter, it gives the ward a further feeling of separation from the rest of society. This distinct difference marks the reason that these men are in the ward to begin with: they do not fit in to their roles in society. As Harding says to McCarthy at one point, All of us in here are rabbits of varying ages and degrees, hippy-hopping through our Walt Disney world. Oh, dont misunderstand me, iv?re not in here because were rabbits Were all here because we can adjust to our arbitrator (Keyes 61 Here Harding is revealing both the separation between the ward and the rest f the world, and that the reason the patients are in the ward to begin with is that they cant integrate With society properly. A common vein of Keyess works is the alienated and nonconformist individuals, who attempt To overcome their limitations and to retain their sanity (Ken Keyes). In One Flew Over the Cuckoos Nest, the nonconformists are already labeled insane and are struggling to find a place and retain some sense of individuality while the Combine attempts to turn them into effective parts of society. Nurse Ratchet is the face of the Combine in this endeavor, a perfect representative f a standardized, conformist, correct outside world, whose elemental desire is to protect itself against non-conformity or incorrectness (Wieldier). In this strictly regimented world of the ward the nonconformist patients have already given up for the most part, and the only thing preventing them from becoming just another part Of society is their own personalities, which are seemingly out of control. Into this attempt to make the patients fit into conventional society, where Ratchet is trying to build A little world Inside that is a made-to-scale prototype of the big world Outside (Keyes 48-49), tepees McCarthy, the embodiment of individuality and nonconformity. McCarthy is the architect of the patients rebellion against Big Nurse Ratchet and the obedient and unquestioning society she represents. He begins the fight against Big Nurses mechanized world. McCarthy represents individuality and self-reliance. He is the wild-west good guy who is a figure of the untamed natural world itself (Swallowing 124-125). In contrast, the Combine and society are euthanized, described in very mechanical terms. The term Combine itself implies the mechanical nature. The unification of society as one, the combining every person into one mass, without any identification of the individual, and also a combine, or a harvester, a machine that gathers crops, or in this case, people. According to Broaden, the bastards who work for the Combine Slip one of their machines in on you (Keyes 12). He also describes a nighttime scene in which the dorm sinks down into the basement where robot-like workers move in repetitive motions in a furnace-like room, and a patient named Plastic is hooked by his heel and treated like a side of meat (78-81 In these Ways the Combine harvests the people who cannot fit in with the structure and rules of society. Everything about the ward is described in a mechanical way. The imagery rev eals that this made-to-scale copy of the Outside has become completely euthanized. All of the workers, and especially Big Nurse, appear robotic. She carries wheels and gears, needles, pliers and copper wire (10) and makes precise, always calculated movements and gestures. Even her facial expressions are calculated and cold. The imagery of the black boys is slightly more humankind, as they are described as having emotions, but the Hum of lack machinery, humming hate and death and other hospital secrets (10) still provides mechanical imagery. Even the ward itself is managed in a strict manner, with a very repetitive routine. As Tanner describes, The phantom machines Broaden describes in the walls and in the people are part of a significant pattern of imagery used to develop the central theme concerning technological manipulation (22). Titles like Vegetables, Wheelers, Chronics, Acutest, and even the black boys are another sign of how the ward suppresses individuality and dehumidifies the patients in order to mold hem into proper members of society, because society itself is euthanized. Therefore, Macarthur first acts of rebellion occur when he first enters the ward. He goes against procedure by refusing to shower, and then he crosses the line between the segregated groups. Despite [knowing] right away hes not a Chronic (Keyes 22), he goes around the room and shakes the hands of not only the Acutest, but also the Chronics and even the Vegetables. As unconsciously as this he begins his rebellion against the ward, against the Combine, and against accepted society. As the representative Of individuality, McCarthy is the key fighter in the small scale war. Far from being euthanized, the imagery Keyes uses to portray McCarthy is very natural, rough and untamed. Beat up and rough, with a palm that was callused, and the calluses were cracked, and dirt was worked into the cracks. A road map of his travels up and down the West (27), McCarthy held the spirit of untamed nature and the West, the very epitome of individual work and self-reliance. Once the Keeps imagery set the stage in the readers mind, the contrasting imagery of Machine and Nature is identified, [and] the battle lines for the entrap conflict are readily apparent (Tanner 28). The patients rebellion progresses the conflict between nature and euthanized society. [T]he symbolic rebellion of these characters is transformed into a full-scale political protest directed specifically at the existing power structure (Lieberman). This existing structure being the mechanized, technological society represented by the Combine. Keyes was using the attitude of his time period to add to the realization that One Flew Over the Cuckoos Nest was a parallel to the events of the real world. He gave he readers something more to think about, critiquing an American society that was portrayed in the serious media of the sass as consisting of a lonely crowd Of organization men, Offered affluence only if willing to pay the price Of conformity (Tanner 18). It was the distressed and tense feelings that were prevalent in this style of society that led to the activism and rebellion of the sis (Ken Kef). As a representation of that rebellious attitude, One Flew utilizes the same tensions and mind-sets to promote the patients rebellion. Although the rebellion starts off with a somewhat political appearance, including the sit-down strike that the men go on when Ratchet, despite us poised encouraging a democratic-style ward, refuses to let them watch the World Series despite having voted to be able to (Keyes 127-128), as it continues, it becomes associated with nature in some ways as well. As the exact opposite of machinery and technology, nature became the sign of the patients successes in the covert war. As the rebellion scene most associated with nature, the fishing trip that McCarthy organized for the patients represented the peak of their success. In fighting standardized society, the men are fighting the very thing which isolated them and cast them aside. Because they could not or would not conform, they were sometimes driven or sometimes simply labeled as insane. The machines and other images he sees are the product of [his] fear- distorted imagination Fear, paranoia, weakness, and disorientation from nature (Tanner 27). In some ways the patients of the mental hospital are no less sane than the people out of it, but they are unable to adjust to the reality of society. Lieberman interprets the patients insanity in a similar way, stating that many of them are not mad at all, unless they have been unhinged by the craziness in the world at large. This logic is supported by the fact that most of the men were voluntarily committed, and it is revealed that many of them got worse within the hospital. Chief Broaden is such a character. Harding implies that it was the treatments the doctors used that actually did the most damage. He says, Ive heard that the Chief, years ago, received more than two hundred shock treatments. Imagine what this could do to a mind that was already slipping (Keyes 65). In the past, mental illnesses were often wrongly diagnosed or completely ignored, and treatment id little more than chain or cage the patient, while actual treatments often comprised of medication, electroshock therapy, or cryosurgery that could do more damage than good (Historical Context). In addition, it has been questioned whether mental hospitals dont actually cause people to appear insane or act insane in response to a bizarre setting (Hornlike 113). Keyes, along with many other modern writers, presents madness more as a moral condition that stands as an indictment of modern society, simply a product of social corruption (Lieberman). As McCarthy says, You boys dont kook so crazy to me' (Keyes 22). Although a large percentage of the patients clearly have some mental problems, he sees some issues as being simply a part of being human, and therefore imperfect. To him insanity is not an explanation of anything A dead-end label, an excuse. To be crazy is not to be without sense (Hornlike 114). Even some Of the more insane men seem to have a deep meaning behind their insanity. During a dream-like sequence, Broaden comes across Colonel Matters, a Chronic patient who makes bizarre metaphors such as Mexico is The wall-nut, and Broaden alkalizes Hes been saying this sort of thing for the whole six years hes been here, but never paid him any mind, figured he Didnt make a lick of sense. Now, at last, I see what hes saying (Keyes 120). As Broaden explains, the man was making his own sort of sense, even if no one else understood. McCarthy also understands this type of logic, and teaches the inmates of the insane asylum to create their own truths (Pick), which is, in a way, what Broaden has done in his creation of the mechanical underworld that no one else can see. The relationship between nature and machinery in the conflict f the rebellion also reveals the affects that the demutualization of society has on people. There is a correlation throughout the novel between the imagery used (mechanical or natural) and the mental health of the patients, and especially the Chief. Although it is hard to pinpoint a time where Chief can be declared completely sane, his perception of reality definitely improves throughout the novel. He continues to think of things in terms of the Combine and the machines, but he no longer sees things that arent really there, he is just interpreting what he sees in strange ways. His improvement can be edged by the imagery he presents in his narration. The first event that reveals his improvement is when the fog machine supposedly breaks. Before this the fog was almost a defense mechanism for Broaden, one he used to shield himself from other people and from reality. When McCarthy argues with Big Nurse about watching the World Series, the fog rolls in heavy and surrounds Broaden, but one of the things he sees in the fog is his father, who he tends to associate with nature because his childhood was surrounded by the natural world. After this, Chief continues through a dream-sequence tit the fog all around, but when McCarthy calls for a vote, he manages to push through the fog and raise his hand, connecting him back to reality. This meeting supposedly causes the fog machine to break, and Broaden remains in touch with his own version of reality for quite some time after this. The next big step for Broaden is when he wakes up to reality in the middle of the night, walks to the window, and is actually able to see outside. Here he begins to recapture some of his former feelings about nature (Madden 1 55), but the power of the machine is reinforced when a dog he sees is run over by car in the same scene. Despite this reminder, the Chief continues to regain his sanity. He begins to remember more of his childhood memories, most of which are associated with nature (Madden 155-156). In this way, the more he sees and remembers nature, and the more vivid his imagery of nature is, the more sane he is, as well. In contrast to Broaden, McCarthy begins to lose touch with nature and, eventually, with sanity. He enters the novel and the hospital bigger than life and restores the inmates power, [but] ends as a clockwork version Of his former self* (Pick). At the end of the novel, just before Broaden executes him and then escapes, McCarthy is described as a crummy sideshow fake (270), by the patients who dont believe he could ever become less than the Wild West style hero he was to them. His face is empty, like a dummy. He has finally been caught and euthanized by the Combine. After killing the fake McCarthy, Broaden escapes from the hospital by tearing out a control panel and tossing it through the safety-glass window. He heard the wires and connections tearing out of the floor. The glass splashed out in the moon, like a bright cold water baptizing the sleeping art (Keyes 271-272). This imagery shows nature escaping from the machine, just as Broaden is finally escaping from the control of the Combine. He is finally able to get away and reaffirm his connection with nature, and by doing so he IS able to reinforce his recovered sanity. The fact that his escape from depredations and euthanized society is so closely linked with his sanity confirms Keyes belief that society causes insanity. Keyes uses imagery through One Flew Over the Cuckoos Nest to present to the reader the idea that the focus on technology, machinery and diversification in our society s associated with insanity, while nature is, in contrast, connected to sanity.

How to Advertise an Event in College

How to Advertise an Event in College College campuses are legendary for the high number of programs that take place on campus every day. Whether its an internationally acclaimed speaker or a local film screening, theres nearly always something happening on campus. If youre the one planning an event, however, you know that getting people to come can be as much of a challenge as coordinating the program itself. So just how can you advertise your event in a way that inspires people to attend? Answer the Basics: Who, What, When, Where, and Why You could spend hours painting a poster advertising your event ... but if you forget to write down what date the program is, youll feel like a chump. Consequently, make sure the basic information is available on each and every piece of advertising you put out. Who is going to be at the event, and who is sponsoring it (or otherwise putting it on)? What will happen at the event, and what can attendees expect? When is the event? (Side note: Its helpful to write both the day and the date. Writing Tuesday, October 6th can make sure everyone is clear about when the event is happening.) How long will it last? Where is the event? Do people need to RSVP or buy tickets in advance? If so, how and where? And most important, why will people want to attend? What will they learn/experience/take away/gain from going? What will they miss out on if they dont go? Know the Best Places to Advertise Is social media big on your campus? Do people read emails announcing events or just delete them? Is the newspaper a good place to put an ad? Will a poster in the quad catch peoples attention, or will it just get lost amidst a sea of butcher paper? Know what will stand out on your campus and get creative. Know Your Audience If youre advertising something thats, for example, political in nature, make sure you reach out to people on campus who are more likely to be politically involved or interested. When youre planning a political event, posting a flyer in the politics department might be a particularly smart idea even if youre not posting flyers in any other academic department. Go to meetings of student clubs and talk to other student leaders to promote your program, too, so that you can personally get the word out and answer any questions people might have. Advertise Food if Youre Going to Have it Available Its no secret that providing food at a college event can drastically increase attendance. Having food, of course, can be a definite draw but it isnt an absolute necessity. If you are providing food, make sure its done in a way that encourages people to stay for the whole event and not just sneak in and grab a slice of pizza from the back of the room. You want event attendees, after all, not just moochers. Find Other Student Groups to Cosponsor Your Event Theres a pretty direct correlation between the number of people who know about your program and the number of people who show up. Consequently, if you can work with other student groups in the planning, you can outreach directly to each groups members. On many campuses, too, cosponsorship can lead to increased funding opportunities meaning youll have more resources to promote and advertise your event. Let Your Professors Know While it can be scary to figure out how to talk to your professors, its usually just fine once you try it. Remember: Faculty members were college students at one point, too! Theyll likely find your program interesting and may even advertise it in their other classes. They can also mention it to other professors and help get the word around. Let Administrators Know The hall director in your residence hall may know you by name, but she may not know that youre super involved in a certain club and planning a major event next week. Drop by and let her know whats going on so she can let other residents know when she interacts with them, too. You likely interact with lots of administrators throughout the day; feel free to promote your program to them (and anyone else who will listen) as much as possible!

Fall of the soviet union Research Paper Example | Topics and Well Written Essays - 1250 words

Fall of the soviet union - Research Paper Example b. In 1985, Saudi Arabia refuses to support international oil-price. As a result, oil-production increased high, but oil-price fell. Consequently, the Soviets lost 20 billion dollars annually. c. So, the Soviets were forced to loan heavily from 1985-1988 and finally, soviet economy completely stalled. II. The economic crisis of Soviet Union, one of the main reasons of soviet downfall, began long before the fall of oil-price in international market. a. The agriculture policy, adopted by the Soviet authority in 1920s played a disastrous role in the country’s production sector. b. In international market, the Soviet Union turned into the largest grain-importer from the largest exporter of grains in the 1980s. c. Also the huge expenditure in the Afghan War pushed the country towards bankruptcy. III. Reagan Doctrine also played a crucial role in the downfall of the Soviet Union. The Reagan Government created effective defense against the communist expansionism in different countrie s of the world by providing the anti-communists with military and moral help. a. The Reagan Government provided military-support to the Taliban in Afghanistan. b. Also by creating a successful defense, it rather accelerated the fall of the Soviet Union by increasing the expenditure on the Soviet’s part. ... l of the Soviet Union Name Course Tutor Date Introduction The fall of the Soviet Union was essentially the result of the combined interaction of a number of factors such collapse of domestic economy, defeating situation in Afghanistan, growing resentment against communism at home and abroad, the United States’ confrontation against the communist expansion, etc. During the first half of the 1980s, the soviet economy began to face increasingly the economic crisis which put the soviet leaders in urgent necessity to deploy more troops in Afghanistan in order to reach the shore of the Indian Ocean. But fortunately Reagan Presidency in the White was far-sighted enough to build a line of confrontation in Afghanistan using the Taliban Militants.1 The situation in the 19980s for the Soviet leaders was somewhat like a dilemma. On one hand, they needed more economic resources to survive. The more they fed the gigantic soviet Army at abroad at the expense of domestic development and econo mic growth, the faster the domestic economy collapsed. Moreover, the Reagan Presidency was successful enough to grow a diplomatic defense in the Middle Eastern countries. As a result, around the middle of the 1980s, the Soviet troops gained popularity as an invading force, whereas the United States emerged as a pro-liberation power at home and abroad. Subsequently, in September 13, 1985, Saudi Arabian Government declared that it would, no longer, support the oil-prices. As a result, oil-depended soviet-export sector began to fall head down, losing $20 billion dollars annually, in the beginning of 1986.2 Indeed the subsequent soviet steps to prop up domestic economy were not effective enough to rescue the country from the oncoming bankruptcy, in 1989, made the collapse of the regime inevitable.

Why the musliem girls wear scarf Essay Example | Topics and Well Written Essays - 1000 words

Why the musliem girls wear scarf - Essay Example Similarly, there are many cultural, religious, and personal reasons that make a Muslim girl wear a hijab. There are different types of headscarves in the Islamic culture. Hijab is the general word used to refer to the headscarf, veil, or the verb to cover (Aldridge 15). It also describes a veil that covers the neck and the hair but leaves the face open. The Niqab veils the head and the face leaving the eyes uncovered and is adorned alongside an abaya, which is a loose black garment, the covers from the head to the feet. The Burka is a veil that covers up the woman’s body as a whole including the eyes; one sees through a grille or mesh window put across the face (Aldridge 15). The Dupatta is a commonly used by people in south Asia (Aldridge 16). Is consists of a long loose scarf draping across the head and shoulders worn with other matching clothes. Finally, the chador is common among Iranian women. It is full length cloak which covers the woman’s head and body and is held closed at its front by the woman’s hands (Aldridge 17). Religion is the main reason cited as a reason for Muslim girls wearing a hijab. The Quran talks extensively about the requirement of a woman to wear a headscarf. In Surah 24 verses 30 t0 31, Prophet Muhammad informs women that God ordered them to wear a headscarf. The message is similar in Surah 33 verse 59 (Rodwell 86). According to the Quran, Muhammad says that a veil maintains a woman modesty, which is God’s, will. The main argument against the veil is that modesty can be upheld in many different ways. For some people modesty entails wearing loose clothing, which does not enhance or flaunt their body parts. In other people’s opinion, modesty simply entails not wearing skirts that are above the knees or clothes that show ones belly button. People that question wearing the hijab based on the definition of modesty need to realize that the Quran provides and

Morphology Assignment Example | Topics and Well Written Essays - 1500 words

Morphology - Assignment Example In Arabic the future tense is formed by adding the prefix ‘sa’ to the imperfect verb, ie. sa + ya’kulu â€Å"He will eat†. b) infixation: a morphological process whereby a bound morpheme is added within a stem or root word. An affix is added within a root word and forms a new word with a different meaning. Although English utilizes many prefixes and suffixes it does not evidence infixes except in slang wherein a curse word may be inserted, ie. ‘abso +bloomin + lutely’ . Evidence of infixes: Siouan cheti ‘to build a fire’ – che + wa – ti ‘I build a fire and shuta ‘to miss’ – shu + un + ta ‘we miss’ (Sapir, 2004, p. 57) c) compounding: a morphological process whereby two or more free lexemes are combined to form a new word. Each lexeme can function in its own right and can be attributed to any lexical category. English uses lexemes from many different lexical categories to form numerous different English compounds, ie. ‘cross + roads’ (N + N), ‘over + dose’ (Prep + N), ‘stir + fry’ (V + V). ... ‘present’, ‘conflict’, ‘insult’; a very productive process in English (McIntyre, 2000) Question 2: a) total reduplication: any linguistic unit, ie. phoneme, word, phrase, clause, utterance or morpheme that is repeated in total, ie. ‘bye-bye’ (childish way of saying goodbye) – both grammatically and semantically important; generally categorized as either at the semantic/content level or the expression level, ie. Kashmiri: ‘shur’ shur’ ‘children children’ (expression level for emphasis (optional)), ‘jaan jaan’ ‘good good’ (expression level for plurality (obligatory)), ‘vuzIvuzI’ ‘desire’ (semantic level), ‘tharItharI’ ‘trembling’ (semantic level) (Koul, 1977). b) partial duplication: a form that is repeated in part as in ‘helter-skelter’, or ‘teenie- weenie’; Malay: reduplication indicates a à ¢â‚¬Ëœcontinuous process and the progressive form† (Nadarajan, p.42) by reduplicating the base after adding a prefix ‘ber’, ie. (ber) + base + root as in ‘ketuk’ ‘peck, ‘ber +ketuk’ ‘to peck’, ‘ber + ketuk + ketuk’ ‘keeps pecking / is pecking / pecks’ (Nadarajan, p.42). c) coordinative compound: when words have more than one (usually two) lexemes that have equal standing as in ‘bitter-sweet’; a compound is coordinate when it comprises two elements from the same lexical category and are co-hyponyms (Renner, 2008); English coordinate compounds include N + N ‘hunter + gatherer’, Adj + Adj ‘manic + depressive’ and V + V ‘sleep + walk’ (Renner, 2008) d) derivation: a morphological process whereby a derivational suffix is added that changes the meaning of the word and the word class as in ‘act + ion’, ‘cheer + ful + ness’, or when a prefix is added and only the

Battle Over Water For Farmers Or Wild Fish In Southern Oregon Essay

Battle Over Water For Farmers Or Wild Fish In Southern Oregon - Essay Example Sides of the Oregon Crisis However in 2001, the Indian tribes, federal wildlife managers and environmentalist all came forth with conflicting claims to Klamath basin’s water, culminating in a fierce battle for water. The crisis began in the spring of 2001 when the National Marine and Fisheries as well as America’s â€Å"Fish and Wildlife Service† demanded that the Bureau of Reclamation, the agency in charge of water distribution from Klamath Reclamation Project, should cut off water supply to farmers so that the basin’s water could stay upstream to sustain the shortnose suckerfish and Lost River fish (Anderson, 2002). Following the cut off, infuriated farmers began to demand that the canals be opened to release water into their farmlands. Bowing to pressure, the Bureau of Reclamation went ahead and released water into farms (Becker, 1999). The crisis took another complicated turn in 2002 owing to three notable events; Firstly, in February 2002, the National Academy Of sciences released a report asserting lack of reliable premise for cutting off water to farmers in 2001 in order to sustain the habitat of endangered species† (Meiners & Shaw, 2003). Secondly, in the summer of 2002, there was an increase in water demand that exceeded the supply. And thirdly, the Bureau for Reclamation was still under pressure from farmers not to cut off their supply.

PepsiCo Strategic analysis Term Paper Example | Topics and Well Written Essays - 3500 words

PepsiCo Strategic analysis - Term Paper Example In this paper, the researcher will analyze PepsiCo’s strengths and weaknesses and whether the marketing environment within and outside the organization is favoring it or not. This paper fundamentally is a strategic analysis of PepsiCo, by keeping in consideration the internal and external forces and resources that can help the company to become a market leader. In the light of the research conducted on markets, in which PepsiCo is incorporated, the author of this report suggests business and corporate level strategies that can be utilized for succeeding in market place. Undoubtedly, Pepsi is the largest manufacturer of carbonated drinks around the world. Initially, the company was started by a North Carolina based chemist and pharmacist, Caleb Bradham in 1898. He named his cola drink â€Å"Brad’s Drink†. PepsiCo’s presence in UK dates back to 1950s when the company sold its first cola drink in London. Now PepsiCo is present in United Kingdom with a diversi fied work force of 5,000 individuals. PepsiCo operations can be divided into four regions in the world. These four strategic business units are PepsiCo Americas Beverages (PAB), PepsiCo Europe, PepsiCo Asia, Middle East and Africa (AMEA) and PepsiCo Americas Foods. It is evident from the marketing analysis of the company that it offers world’s largest range of brands in food and beverages industry. In UK, beside general stakeholders, which includes the employees, customers and the public, PepsiCo is working side by side with public service organizations and corporations. For example, PepsiCo

Financial hedging techniques Essay Example | Topics and Well Written Essays - 2000 words

Financial hedging techniques - Essay Example The approach to decreasing the possibility of a loss from an investment is usually undertaking an additional investment for purposes of upsetting loss in the future. As hedging minimizes the possibility of a loss occurring, it also minimizes the profit potential. A large firm or corporation is defined differently depending on the country and the industry under which it operates (Fonseca and Rustem 2012: 2530). For instance, a large firm in a developing country may be considered as a small firm or a medium one in a developed country. In addition, a large firm in the retail industry may be regarded as a small firm relatively to a large firm in mineral and mining industry within the same nation. Generally, the size of a firm is determined by considering different organizational aspects including the turnover, the amount of profits made, the number of employees and the number of countries in which it operates. Typically, a large firm employs thousands of employees and may operate in more than one country, have annual revenues more than billion dollars. Large companies also own huge valuable assets spread across different regions within or without a country. All large firms are also considered as autonomous legal entities. This means the owners h ave limited liabilities. Examples of large firms include Wal-Mart Inc, grocer J Sainsbury, Royal Dutch Shell, SABMiller, Toyota Motors Corporation and The Boeing Company. Every firm that accepts foreign currency as part of its payment or receipts faces currency risk. Currency risk can be defined as is a type of risk that emanates from the changes in the price of a currency against other currencies. Hedging techniques refers to the different strategies used by firms to minimize the risk on investment. The hedging techniques used vary from one organization to the other depending on the nature of the investment and the size of the company (Wang, Wu, and

Battle Over Water For Farmers Or Wild Fish In Southern Oregon Essay

Battle Over Water For Farmers Or Wild Fish In Southern Oregon - Essay Example Sides of the Oregon Crisis However in 2001, the Indian tribes, federal wildlife managers and environmentalist all came forth with conflicting claims to Klamath basin’s water, culminating in a fierce battle for water. The crisis began in the spring of 2001 when the National Marine and Fisheries as well as America’s â€Å"Fish and Wildlife Service† demanded that the Bureau of Reclamation, the agency in charge of water distribution from Klamath Reclamation Project, should cut off water supply to farmers so that the basin’s water could stay upstream to sustain the shortnose suckerfish and Lost River fish (Anderson, 2002). Following the cut off, infuriated farmers began to demand that the canals be opened to release water into their farmlands. Bowing to pressure, the Bureau of Reclamation went ahead and released water into farms (Becker, 1999). The crisis took another complicated turn in 2002 owing to three notable events; Firstly, in February 2002, the National Academy Of sciences released a report asserting lack of reliable premise for cutting off water to farmers in 2001 in order to sustain the habitat of endangered species† (Meiners & Shaw, 2003). Secondly, in the summer of 2002, there was an increase in water demand that exceeded the supply. And thirdly, the Bureau for Reclamation was still under pressure from farmers not to cut off their supply.

Financial hedging techniques Essay Example | Topics and Well Written Essays - 2000 words

Financial hedging techniques - Essay Example The approach to decreasing the possibility of a loss from an investment is usually undertaking an additional investment for purposes of upsetting loss in the future. As hedging minimizes the possibility of a loss occurring, it also minimizes the profit potential. A large firm or corporation is defined differently depending on the country and the industry under which it operates (Fonseca and Rustem 2012: 2530). For instance, a large firm in a developing country may be considered as a small firm or a medium one in a developed country. In addition, a large firm in the retail industry may be regarded as a small firm relatively to a large firm in mineral and mining industry within the same nation. Generally, the size of a firm is determined by considering different organizational aspects including the turnover, the amount of profits made, the number of employees and the number of countries in which it operates. Typically, a large firm employs thousands of employees and may operate in more than one country, have annual revenues more than billion dollars. Large companies also own huge valuable assets spread across different regions within or without a country. All large firms are also considered as autonomous legal entities. This means the owners h ave limited liabilities. Examples of large firms include Wal-Mart Inc, grocer J Sainsbury, Royal Dutch Shell, SABMiller, Toyota Motors Corporation and The Boeing Company. Every firm that accepts foreign currency as part of its payment or receipts faces currency risk. Currency risk can be defined as is a type of risk that emanates from the changes in the price of a currency against other currencies. Hedging techniques refers to the different strategies used by firms to minimize the risk on investment. The hedging techniques used vary from one organization to the other depending on the nature of the investment and the size of the company (Wang, Wu, and

Early Childhood Education Past and Present Essay Example for Free

Early Childhood Education Past and Present Essay In order to decide how past philosophies, theories and educational models have influenced present ideas and practices related to early childhood education, we must first decide where we would like to begin. I will start with the ideas of Aristotle, because I believe his ideas on â€Å"mimesis† or imitations are evident in the evolution of early education, and will always be an integral part of effective learning. Once we understand that children learn and practice what they see in others, we begin to realize the need for dedication and devotion from parents and teachers. Aristotle was a student of Plato who argued for the early removal of children from their parents so that they could be cared for in a school like setting. (Schwartz 1997) As we look back at history itself, we can see that the role of childhood education has been dependent upon the immediate needs and beliefs of a particular society. There have also been many individuals in the past 200 years who are responsible for creating theories and philosophies based on their observations of children and what is vital to them as they develop into adults. However, it is important that we recognize how new ideas are not formed independently, but built upon old ones. As educators, we must utilize what we notice to be effective, as well as the things that impacted us most as children in an educational setting. The strategies and philosophies that I’ve implemented in particular are borrowed from several individuals including Erikson, Vygotsky and Gardiner. Erikson’s psychosocial theory covers eight stages, each one built upon, and reliant on its predecessor. The first four are of greatest relevance, but the remaining four are worthy of a close look because it is important to know where you’re going when deciding upon the best way to get there. These stages also remind me of the importance of satisfying basic need, and of considering children as little people who need to believe in success before they can achieve it. It’s one of the reasons why I would occasionally go to recess with my students. I was able to observe how they treated and responded to others in a seemingly more relaxed, social setting. For some children, recess is by far the most stressful twenty minutes of the day. The incredibly minimal amount of time given to my students was another reason I felt it was necessary to attend. I could get a kick ball game set up so they could make the best of what little time they had. However, I must be honest, I still love to play, and demonstrating good sportsmanship and a competitive spirit to my kids was as important as the preparation for any test we had to look forward to. Lastly, I had a sixth grade teacher who used to do the same thing and I remember it vividly and extremely fondly. I find Gardiners’ theory of multiple intelligence extremely helpful while building confidence in kids whose gifts were not overly apparent on the field at recess. I have and will always encourage students to recognize and display these gifts while still maintaining a certain degree of humility. (Hyson 2004) I’ve always kept examples of completed activities inside and outside my classroom and anywhere else I could find space in order to, among other things, initiate discussions about pride as well as humility. Our classroom clearly demonstrated the fact that comfort and familiarity were held in high regard. An equal emphasis was placed on respect, and this is the word that was constantly spelled out on the board. As my class or one of my students showed an obvious lack of respect, one of the letters would be erased. They would be put back as we were respectful of one another, and if the word was entirely spelled out on Friday afternoon, we would have a â€Å"social gathering† for the last half hour of the day. If we were to walk into most, if not all early childhood educational settings, we would find many things that were initiated or influenced by past theorists or philosophers. We would notice blocks or other creative building materials. There would be areas to encourage cooperative learning, and most would reflect what is thought to be developmentally appropriate for the range of members in the class. When determining what types of play are developmentally appropriate, we need to consider all individuals, and the fact that differences will exist. Members of a class who are either gifted or struggling should not have to suffer because of what is thought to be developmentally appropriate. These differences should be expected, utilized and appreciated. Computers, for example, will run programs with varying degrees of difficulty depending upon what is developmentally appropriate for an individual. As concerns continue to grow over bridging the gap between early education students, government intervention has and will continue to grow. An increase in assessments is inevitable, and even smaller amounts of time will be devoted to active learning, exploration and play. The changes that in fact need to be made are those that reflect the ideas of the great minds of theorists who dedicated their lives in order to determine the most effective methods of early childhood education.

Body Image Distortion Among Women In The Media

Body Image Distortion Among Women In The Media American society, most commonly women within the United States, have a rather unhealthy obsession with their personal looks, the physical strive and determination to be acceptingly beautiful, and the idea of looking as flawless as humanly possible. The common perception of beauty is falsely created for women to believe that the ultimate perfect image is obtainable. However, it is indeed an impossible standard for most women in American society today. This idea of impossible perfection is mostly driven by the beauty industry who work to sell their products to those women who are insecure about their image. The media alone is at war with body image. Women in todays society are viewed as being digitally transformed, airbrushed, surgically improved, or suffering from various different eating disorders. These are just a few of the many different difficulties facing women in American society today due to the largely exaggerated media influence. Teenaged girls especially learn what society considers an ideal physical appearance generally from the media and the images that they are crowded with in magazines, movies, television, and also in music which in turn manipulates what is truly fashionable and attractive. Recent studies have found that by the time a women is seventeen years old, she has received overs 250,000 commercial messages through the media. (Body Image and Advertising, 2000) Women tend to see multiple different images throughout their lives which impacts the ways they think of themselves and their own self-worth within American society. Today, models weigh about 23 percent less than the average woman. (Weighty Matters, 2007) According to the National Eating Disorders Association, the average American model is 5 feet, 11 inches tall and weighs 117 pounds. The average American woman is 5 feet, 4 inches tall and weighs 140 pounds. (Body Image: Loving Your Body, n.d.) All too often, American society associates being thin with hardworking, beautiful, strong, and self-disciplined. On the other hand however, being fat is usually associated with being lazy, ugly, weak and lacking willpower. (Body Image: Loving Your Body, n.d.) Similarly to this idea, a life-sized Barbie doll would measure a thirty-eight-inch bust, eighteen-inch waist, and thirty-four-inch hips. (Ojeda, 2003, p.14) The average American woman measures a thirty-seven-inch bust, a twenty-nine-inch waist, and forty-inch hips. (McDowell, 2006, p.48) What is the media trying to teach women within the American society? Some critics in the American society believe that the unrealistic ideas of physical looks and personal flaws may cause young children to face insecurities and lead to poor health choices later on in life. What most people dont realize is that every image of a model or actress in a fashion or beauty magazine has been touched up using the latest computer enhanced technology to remove flaws that are most commonly faced by women including pimples, bumps, stretch marks, wrinkles, and various other different imperfections. Advertisements emphasize thinness as a standard for female beauty, and the bodies seen in the media are frequently not typically normal, healthy women. In fact, 69 percent of girls in one study said that magazine models influence their idea of the perfect body shape, and the acceptance of this impractical body type forms an obtainability that is rather unrealistic for virtually all women in society today. (Body Image and Advertising: A Thin Ideal, 2008) This concept pushes forth the idea of vast concern for the rise in eating disorders and other topic related areas. Many Americans attribute eating disorders to society as a whole. Hollywood and the media demand an impossible standard of thinness, and young people feel that in order to be attractive to those around them, they have to look like celebrities in the spotlight which is what many media outlets are influencing generation after generation with. With approximately six billion people in the world, and ten million of them suffering with some type of disordered eating, the media obviously doesnt cause everyone to develop anorexia, bulimia, or compulsive overeating. Current statistics have indicated that approximately one in every one hundred teenage girls may develop an eating disorder. (Re: What Are the Causes of Eating Disorders, Pitso, 2008) Diet advertisements are also another source of problems. Whether it be on television, in health journals, magazines, newspapers, and other media sources, society is continuously influenced with the concept that losing weight will make an individual more confident and reliable to stick to a specific diet plan. Often times, many Americans are persuaded with the idea that by sticking with a certain diet plan, individual success is a guarantee however, it has been proven through various different general studies and statistics that most diet plans do not indeed show results or in many cases do not even work. As long as society continues to buy into diet companies and their fabricated claims by purchasing these products, the more the diet industry will keep pushing forth their mottos on American consumers. With a distorted view of foods role in life, some teenagers mistakenly expect that losing weight will make everything in an individuals life better and more sufficient. People naturally have different shapes and body types. There are a numerous variations in height, skin tone, eye color, hair color, height, weight and other physical features which make up the incredibly large diversity of America. The millions of messages about thinness, dieting and beauty tell ordinary people that they are always in need of adjustments, that that the female body is an object to be perfected. Researchers report that womens magazines have ten and one-half times more ads and articles promoting weight loss than mens magazines do, and over three-quarters of the covers of womens magazines include at least one message about how to change bodily appearance, whether it be for dieting, exercising or cosmetic surgery. (Beauty and Body Image in the Media, 2010) Even the average woman is said to fit into anywhere between sizes ten and above, whereas the average model fits into a size two or three. Knowing that todays ideal body is another passing trend does not lessen the desire teenage girls and younger adult woman have to adhere to the current ideal and be considered attractive. However, it is important to remember that the current standard of extreme thinness is unrealistic and impossible for most women to achieve. (Ojeda, 2003, p.16) In 2003, Teen Magazine reported that approximately 90 percent of women are dissatisfied with their appearance in some shape or form. (Womens Body Image in Canada and the Facts, 2008-2010) Rather than striving for the ideal image, keeping the body healthy by exercising regularly on a routine basis and eating nutritious food is beneficial in more ways than one and create strong and fit lifestyle habits for the majority of women in American society today. Naturally, feeling healthy can boost your self-esteem and your body image. (Ojeda, 2003, p.16) In todays society, the problem that we, as Americans, are faced with is rather complicated and as a result, there are no real easy solutions. Many individuals tend to lean towards a more active approach mostly by watching out for themselves and being conscious of what is going on in the media however, taking appropriate responsibility for ones self and limiting the exposure of the vast media will propose a healthier lifestyle. Distorted and unattainable images are the inevitable consequences of a social system that face many downfalls. As a society, Americans have created an environment so obsessed with the bodily image that those with power give approval for being thin and disapproval of being fat, creating a generation of individuals so self-conscious about their bodies that it in turn most often, negatively affects their health. Everywhere an individual looks, this situation seems to be a fab that one cannot get away from, the concept it simply too overpowering. Todays pretty faces represent a new kind of people, female figures and displays in stores are revealed with a large amount of sex appeal. With a stressed importance on the ideas of absolute beauty and flawlessness, television commercials, magazines, billboards, and various other mass media sources across the country are just a small, insignificant consideration and excuse of just how warped American societys view is of beauty and real body image. According to the narrow minded society in which Americans live, there just doesnt seem to be a limit on how beautiful an individual can become, especially for women. Most of us are aware of our societys emphasis on the importance of appearance, and we know what the socially sanctioned standards of beauty are. But not all of us accept or internalise these standards: strong-minded individuals who reject current standards are more likely to have a positive body-image. (Mirror, Mirror, 1997)

Graduation Speech -- Graduation Speech, Commencement Address

I'd like to start by thanking a few of the teachers who have made the greatest impression on me throughout my education here in Jones. Over the years, I have come to realize that the district's greatest asset is its teachers. I have been thoroughly impressed with the energy and dedication of every teacher I have had, and for this I would like to say, "Thank You." I regret that I can't take the time to speak in detail about all of them, but I would like to say a few things about some of the teachers who have made the biggest impact on me. The first is Mr. Stone. He is in Poland right now as part of a teacher exchange, but last year I had the pleasure of having him for physics and AP calculus. He is one of the most energetic teachers I have ever had. His true love of teaching is evident during every minute spent in his classroom. Not to mention the fact that he didn't collect homework in his calculus class. What more can you ask for? Next is Mr. Sanchez, who was my chemistry teacher for two years. He is willing to do whatever it takes to make sure his students understand the subj...

Personal Teaching Philosophy :: Education Teachers Reflective Writing Essays

Personal Teaching Philosophy As important as a teacher’s philosophy is to the students, I believe that it is more significant to know where it comes from and how it was developed. When I walk into a classroom, not only do I want my students to know what my feelings about education are, but I also want them to know why I have them. I will first give my class an overview of how I came to be a math teacher and the road that I traveled to get there. The fact that I chose math as my concentration because it was the most challenging subject and not the easiest might inspire other students to give math a chance or work harder if they are having trouble. In turn, I will ask each of the students to tell me about their life in general as well as their individual experiences with math. Regardless of their feelings about math, this process will allow me to gain insight into their learning styles so I can work my hardest to plan lessons that make sense and are comfortable. As a teacher, I am there to impart knowledge to my students while simultaneously making them aware of the fact that I am willing and hoping to learn from them in return. I will never assume to know everything about a given topic, and I will emphasize that I view the act of teaching itself as the most effective means of learning. Since I have noticed distaste for math amongst children who don’t learn to appreciate it, I will strive for a change in this thinking through the use of creativity, dedication, and passion for my subject matter. Teachers are lucky enough to wake up every day and go to a place where they have the opportunity to present material that could affect a student’s life forever. The idea that my enjoyment of math might cause a student to look at something in a new light or try harder is awe-inspiring and is reason enough to get up and go to work every day. I feel that math is more versatile than people recognize, and I will work hard to make connections so that students can see the relevance of the material to their lives.

Marketing: Milk and Products Essay

1, Identify macro and micro environmental factors which influence marketing decisions and explain how they apply to your chosen company. You should use analysis tool to apply to the company: SWOT, PEST, and Five-Forces analysis. (Outcomes 2a) – Micro environment: the market comprises all aspects of a market which affect the company’s relationship with its customer and the patterns of competition. It includes suppliers, competitors, publics, marketing intermediaries. – Macro environment: the macro environment can be described in terms of four keys components: political/legal, economic, social/cultural, and technological (PEST factor) [According to Business Essentials Books -Marketing, (Part B: segmentation, Targeting and Positioning, Chapter 2: The marketing environment, p93 – p96)]. |SWOT | |Strengths |Opportunities | |Strong brands, large market share |The preferential policies of the government of the dairy industry | |Distribution network throughout Vietnam |(2000 billion approved for dairy development project to 2020) | |Diversified products, competitive prices |Supply of input raw material – fresh milk – is relatively stable (e. g. | |Production line of international |have dairy cow plantation, farms etc.) | | Leadership capacity of good management |Joining the WTO: market expansion, business and learning experience | |Diversified product lines (150 products) | | |Sustainable relationships with partners | | |Talent and professional of marketing and product | | |Marketing research experience is good | | |Very attractive advertisement and promotion campaign. | | |Weaknesses |Threats | |Products primarily focused on domestic market. |Vietnamese economic instability (inflation, economic crisis†¦) | | Marketing activities of the company focused on southern of Vietnam |WTO: appears several competitors | | |Uncertainty worldwide political situation | |PEST | |Political/Legal |Requirements on food hygiene and safety very strictly regulation | | |Economics stability to facilitate the business of the company | | |The preferential policies of the government of the dairy industry | |Economic |Fast-growing economy of Vietnam (i. e.having a positive impact on the domestic purchasing power) | | | Join WTO pressure to compete for business | | |Dairy import tax reduction, creating favorable for imported dairy products increased conditions | | |Inflation, increased fuel, increased cow prices | |Social/Cultural |Increasing living standards | | |Need to improve health and beauty | | |Proportion of malnourished children remains high | | |Most Vietnamese people do not have the habit of drinking milk | |Technological |Improve and modern technologies | | |Milk powder extraction technology | | | Modern equipment in the field of packaging | | |Technology quality management according to ISO | |FIVE-FORES Analysis | |New Entrants more | For milk production, the costs are not high to join so the potential rivals to participate easily in this| |competition |segment. On the contrary, entry costs for fluid milk products and yogurt is quite high. More importantly, to | | |establish distribution networks require a large expenditure. Currently, Vinamilk has a big advantage in | | |distribution. However, the conversion cost of consumer products is almost equal to 0 so Vinamilk remain | | |competitive pressure in the average. | |Substitute products or | Milk products are not currently available substitutes. However, given the broad needs of consumers, dairy| |services |products can compete with many health care items such as soft drinks †¦ So, Vinamilk is at risk from | | |substitute products. Today, Vinamilk is developing several products of drinking water for health benefits to | | |expand market share. | |Customers bargaining power| Vinamilk is not pressured by any distributor. The company has two distribution channels: (1) the | | |traditional channel (240 distributors and more than 140,000 points of sale, make the distribution more than | | |80% of Vinamilk total production, (2) distributed through modern channels (such as supermarkets †¦). For dairy | | |products, when the cost of materials is high, Vinamilk can sell at high prices that customers still have to | | |accept. Therefore, Vinamilk can transfer the disadvantages from the outside supplier to the customer. | |Suppliers bargaining power| Vinamilk has advantage when they bargain with farmers in the purchase of raw milk because the purchasing | | |company is the largest, accounting for 50% of dairy country. Moreover, Vinamilk disadvantage as dependence on | | |milk imported from abroad. However, from talking to Vinamilk, cost of production 1 kg of liquid milk from milk| | |powder is lower than from fresh milk. Therefore, this is not too big drawback for Vinamilk. | |Rivalry amongst current | Also VNM is highly competitive as in the domestic dairy Hanoimilk Companies, foreign companies word such | |competitors |as Abbott, Mead Johnson; Nestle, Dutch Lady †¦ In the future, Vietnam’s dairy market continues to expand and | | |the level of competition is getting higher. | (Source: http://www. slideshare. net/nguyenvanti1991/lap-ke-hoach-marketing-cua-vinamilk [accessed 24 October 2011]) (Source: http://tintuc. xalo. vn/00885566846/Phan_tich_co_phieu_VNM_cua_Vinamilk. html [accessed 24 October 2011]) 2, Propose major segmentation criteria that are used for two products targeting two different markets. (Outcomes 2b) Vinamilk has much kind of products. We choose two products of Vinamilk are liquid milk and yoghurt. Both of products are targeted common people who have low or medium income. For milk, there are two segmentations for adults and children. The company makes many kinds of liquid milk such as sweetened, unsweetened, chocolate flavor, vanilla flavor, strawberry flavor†¦ depends on interest of each people. The company has three types of packaging for liquid milk products such as small carton, big carton, and bag. It is appropriate for each person and for each region. For yoghurt, the product is segmented the preference of the customers. Some people like eat yoghurt with spoon but some people drink it. Some people do not care about eating or drinking yoghurt, they think that it is good for their health. It is depend on different regions. |Liquid Milk | |For adults |100% fresh milk | | |Vinamilk 100% fresh milk is made from 100% pure milk, containing all essential nutrients from nature, giving you a | | |sense of vitality to enjoy life to its entirety. | | | UHT Milk Flex | | |High-calcium and low-fat milk, Flex is the ideal source of nutrients to help you keep in shape, healthy, active and | | |energetic. | |For kids |UHT Milk Kid | | |UHT Milk Kid is produced from fresh cow milk, rich in calcium and minerals, and treated by a modern UHT technology. | | |i. e. fresh milk is treated in at high temperature in a very short time (3 seconds) to retain all essential vitamins | | |and minerals (including calcium content in milk at an optimal proportion of D/Ca). The supplement of DHA is added to | | |assist children’s growth and development, keeping them healthy, agile and intelligent. | |Yoghurt | |Drinking yoghurt | There are two lines of drinking yoghurt products, including Vinamilk Drinking Yogurt and SUSU Drinking Yogurt Milk| | |with various flavors. Yoghurt is beneficial for health of digestion system and brings you a healthy nutrition source | |Spoon yoghurt | Being made from 100% fresh milk with various flavors such as aloe vera, strawberry, etc, yoghurt products are rich| | |in proteins, vitamins, minerals and calcium, which are essential for your body. Spoon yoghurt assists to improve the | | |daily digestion, reinforce the body immune system, consolidates bone structure and helps to bring a fine and fresh | | |complexion as well as a body in shape. | |Probi fermented | Vinamilk Probi is the yoghurt product fermented from billions of Lactobacillus Casei, working well in digestive | |yoghurt |system that helps to reinforce the resistance of digestive system, purify toxin from food and surrounding environment | | |and absorb nutrients at maximum capacity. Consuming Vinamilk fermented yoghurt Probi every day keeps digestive system | | |healthy from the inside naturally. | Source:http://www. vinamilk. com. vn/uploads/Download_E/VNM_Annual_report_FINAL_ENG. pdf [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=2 [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=57 [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=7 [accessed 24 October 2011]) 3, Outline the factors which influence the choice of targeting strategy for two products in two different markets. (Outcomes 2c) There are many factors to consider when choosing the targeting strategy; those are geography, demography, buying behavior, psychographic and social culture. – Geography and Buyer behavior: Vinamilk has to segment the market such as North, Central, South because each region has different habits such as taste, smell, packaging†¦. Liquid milk has many kinds of products (sweetened, unsweetened, chocolate flavor, vanilla flavor, strawberry flavor†¦) with three types of packaging (small carton, big carton and bag). Yogurt has the same with three kinds of products (spoon yogurt, drinking yogurt, Probi yogurt). – Demography: Vinamilk can divide the market into groups such as age, gender, social position, religion, or income. Liquid milk has two segmentations for adult and children. – Psychographic and Social culture: Vietnamese does not have habit drink a lot of milk. They like to change and something is new. Therefore, Vinamilk improve the products (liquid milk and yogurt) with many kinds of taste, design†¦. With two products in two different markets, Vinamilk has the different strategy to attract the customers and get money for company. 4, Explain how end-consumer or buyer behavior as marketing activities for two products of the company and its retailers. (Outcomes 2d) â€Å"Buying behavior† is made up of the internal and external factors that explain why consumers buy and use certain products or services. This type of behavior can affect the marketing strategy that a business employs to promote its products, and when this behavior is analyzed, it can guide a business toward better marketing strategies and methods that it might not have originally used. The University of Delaware states that the best way to gauge what marketing strategy to use is to create a â€Å"marketing mix† of different types of ads and promotions that can appeal to the different types of buying behavior. (Source: http://www. ehow. com/info_8749189_buyers-behavior-affects-marketing-activities. html [accessed 24 October 2011]) The buyer behavior has influence on marketing activities. There are some factors, which influence on marketing activities of the company such as: psychological, social cultural, situational. – Psychological: each people have each personality, lifestyles, thinking and nobody is not same anybody. They also have different beliefs, attitudes and motivations in life. Therefore, everyone has different needs. If Vinamilk just has one kind of products, the consumer will not have many choices. When they feel boring with the product, they cannot buy it more. Moreover, they think that the quality of product has to worth with the money that they spend. Therefore, if they use the product and feel it bad, they will not buy it more. To sum up, the consumer’s psychological affect strongly the sales of product. If the company does not grasp the consumer’s psychological, they cannot get profit. – Situational: the income of the consumer influence marketing activity. If the price is too high, the consumer will consider carefully before making decision. Therefore, if the price is not suitable, they will not accept and exclude the product. The previous buying experiences and the purchase task itself also have a big influence on consumer decision. – Social cultural: Vietnamese cultural also affect marketing activity. First, Vietnamese like the foreign products especially milk. They think that the foreign products are always better than the domestic product. Therefore, they tend to choose the foreign products firstly. Second, Vietnamese tend to follow the mass because they think that the products have many people to use is good. It is advantage or disadvantage. If the vinamilk has the best marketing, many people will buy their products. but if not, it is difficult for them to sell products. Part 2: Identify and analyze the individual elements of the extended marketing mix: 1, Describe and analyze how products of your chosen company are developed to sustain the company’s competitive advantage. Vinamilk has many products from milk such as liquid milk, yoghurt, power milk, condensed milk, ice cream, cheese, etc†¦ In the competitive environment, Vinamilk always develop and improve their products to satisfy their consumers. Besides, they always create new products to expand the market. Thus, they can sustain the company‘s competitive advantage. Now, we choose and analysis two products of Vinamilk so that we can see how products of Vinamilk are develop. First, it is liquid milk. The liquid milk is shared two segmentations and it is for family and for children. In the family segmentation, Vinamilk has two products such as 100% fresh milk and Flex. With Vinamilk 100% fresh milk, the company has pasteurized milk in carton. After a period of selling, Vinamilk changes packaging with pasteurized milk in bag. It is more convenient to use and bring. Some people like to drink milk with sugar, immediately the company improve product with sweetened milk. After that, they do variety of product with some flavor such as chocolate, strawberry, etc†¦ They capture the market very quickly and they always develop their products to satisfy consumer. They see that Long Thanh milk has developed with autoclaved milk so they also manufacture autoclaved milk with sweetened and no sweetened. In the modern life, people eat many kind of food, which has a lot of fat. Therefore, Vinamilk launch a new product, Vinamilk Flex. It has high-calcium and low-fat milk. It is a good step by Vinamilk. It really attracts people because everyone always wants to keep in shape, healthy, active and energetic and it is difficult when eating a lot of fat. Nowadays, Vinamilk see that child obesity is increasing in Vietnam, combined with the milk market research weight loss, Vinamilk find less competition involved in this market, which has created the impetus for launching Vinamilk new product – â€Å"Vinamilk milk to lose weight† and immediately received the support of consumers. With the research objectives and provide effective solutions to weight loss, safety, consistent with the state of Vietnam, this product is a breakthrough to help bring practical benefits to consumers. Recognizing this trend, Vinamilk immediately jump into this exciting market. Besides, Vinamilk also develop products that are reserved for children. That is UHT MILK MILKKID and VNM FORTIFIED UHT MILK. Fresh milk is treated in at high temperature in a very short time (3 seconds) to retain all essential vitamins and minerals (including calcium content in milk at an optimal proportion of D/Ca). The supplement of DHA is added to assist children’s growth and development, keeping them healthy, agile and intelligent. The parents like it because they always want everything are the best for their children. Second, it is the yoghurt. Vinamilk has three type of yogurt. This is yogurt with spoon, drink yogurt, probi yogurt. Each type of yogurt suits each different preference. Some people like eat yogurt with spoon but some people like to drink yogurt. It is very easy for consumers to access it when there are many choices. Now, probi yogurt is popular because it there are many good things such as reinforces the resistance of digestive system, purify toxin from food and surrounding environment and absorb nutrients at maximum capacity. It really attracted people because it is aimed the consumer’s psychological about health. It is really effective because everyone want a good health. 2, Explain how your chosen company’s products are distributed in order to provide convenience to customers. According: http://vinamilk. com. vn/? vnm=market&id=28 [accessed 24 October 2011] For Manufacturer Company, the distribution is very important. The company has good products and services, good price but their product cannot be delivered to customers. It is failure. Therefore, the company should build the best distribution systems. It is very helpful when the company sell their products. There are many method of getting products to customers such as supermarket, agents, wholesalers, retailers, virtual store, franchise, etc†¦ Vinamilk has two channels to distribute goods. This is direct channel (supermarket) and indirect channel (wholesalers, retailers). Vinamilk do not choose franchise, on-site store, and virtual store to distribute their goods because some reason. Firstly, Vietnamese does not have hobbits to drink a lot of milk so the quantity of milk that the customers buy is low. Secondly, the products of Vinamilk sell everywhere in Viet Nam so it is difficult to deliver if the customers order direct from manufacturer. Thirdly, Vinamilk is manufacturer so they just want to make products and distribute them. They entrust the other people to buy goods and manage them. It is easier if the company spend a large of money to build a chain of sale in the whole country. In direct channel, Vinamilk has products in all supermarkets in Viet Nam such as Big C, Metro, Coopmart, etc†¦ The customer can find the products of Vinamilk at all supermarket in Viet Nam. The supermarkets just distribute 20% products of Vinamilk and the retailers in indirect channel distribute 80% products of Vinamilk. Because the percent of Vietnamese go to supermarket is not high and the supermarket system is not much. In addition, the customers like to buy milk near their house. In indirect channel, Vinamilk’s products were sold through 240 wholesalers with more than 140,000 retailers in all 64 provinces of Viet Nam. It is convenience for customers. They can buy products everywhere. They just go the nearest retailers to buy milk or they can stay at home and call for the nearest wholesales. The good is delivered in a few minutes. It is easy to buy products of Vinamilk. Although it is hard for Vinamilk to manage all retailers, they can go to some places and make survey from the customers to know how to the retailers do with their goods. Vinamilk also is using the most modern application of IT technology in management such as Customer Relationship Management (SAP), Oracle E Business Suite 11i, and Enterprise Resource Planning (ERP). Everything just solve the problem how to the goods is distributed the customers quickest and the most effective. 3, Explain how prices of your company’s product are set to reflect company’s objectives and market conditions. Price is an important factor when the company wants to attract many people to buy their products. Therefore, making the appropriate price policy is especially important significant, it helps Vinamilk have effective business strategy. First, Vinamilk want to choose price for products (liquid milk and yogurt), the company has to modify the price of product at breakeven points. After that, they should consider some factor which affect purchase of market such as customer behavior, habits, income, market volatility, quality, and quantity†¦ from that, they can choose the markup for products (low or high). Then, they continue to investigate the price of competitions and they can consider their price of products is suitable and can be competitive. Thus, they can make decision for final prices of products. For two products (liquid milk and yogurt), Vinamilk has some strategy. To achieve the goal of becoming the dairy and food companies have health benefits for rapid growth and most stable market in Vietnam with the product line with long-term competitive advantages, Vinamilk accept to decrease the extent possible price to achieve maximum market range. Besides, Vinamilk try to improve their product has high quality, secure and they create the customer’s confidence. Later, they can increase their prices but the customers will not respond much about that. Moreover, more and more people interested in their health care, so the milk is preferred. The trend of the expensive purchase (psychological attached between price and quality) also contributed to higher milk prices. General psychology of the customers often compares the prices of the same product of the other companies to make decisions. Therefore, Vinamilk research the cost and selling price, quality of products of competitors and then they adjust their price so that it is reasonable. Despite the race of the profits with foreign milk company, Vinamilk maintains the stabile price since 2008. The price of Vinamilk on the market only has about one-thirds of the price of foreign company. In the domestic, the prices of products of Vinamilk are always equal or less compared to the price of products of the other companies. With current milk prices, Vinamilk accept lower interest or compensation from the operation of many different product lines to share the burden of consumer spending. When the product value has high in the mind of the customers, it is easy for the customer to accept the new products of Vinamilk. Beside, the product value has lower in the mind of the customer, Vinamilk keep the old price and improve the quality of product. Moreover, Vinamilk try to invest modern technology and economize the input materials and the costs of sales so that they can have the best price for the customers. Vinamilk has quite reasonable policy in the price. 4, Illustrate how promotional activity is integrated to achieve marketing objectives in your chosen company. The products cannot buy more every time and everywhere. The customers do not always know new products. The company is same. Therefore, the company has to have many promotional activities to make the customer know: What is the company? What are the company’s products? They are good or bad †¦. Thus, the customers will know the company and their products. The company can sell more products and get a lot of money. It is good for the company. Vinamilk choose two ways: First, it is advertising. Vinamilk always understand the important of advertising in promotion strategy, so they always focus and create highly and constantly. They have achieved big success in improving sales. Vinamilk is a company specialized in manufacturing of milk products, which mainly milk from dairy cows, so the image of dairy cow is considered specific, the core of each Vinamilk advertising. Vinamilk responds the strict requirements that advertising message to be achieved. The customers can see it on TV, on billboard on the street, when they go to Vinamilk website or read on the magazine. The advertising campaign is replicated throughout many the mass media with dairy cow image: cute dairy cow on the beautiful natural, full on life. With the purpose of bringing their products to the majority of consumers, Vinamilk use all forms of advertising such as television, radio, newspapers, outdoor advertising, etc†¦ Besides, Vinamilk do charity to enhance the reputation of the company. For example, â€Å"8 millions cups of milk for poor children†, â€Å"Vinamilk incubating young talent†, â€Å"help poor or disabilities people†, etc†¦ Second, it is promotion. With the purpose of attracting many people and selling many products, Vinamilk has many interesting promotion activities. The customer will be discounted or has more products of Vinamilk when buying a large quantity. For children, they can drink and collect the paper in the bottle and then they can change the presents or school supply. Sometimes, in the supermarket, the customers can get same free samples (old products or new products) to trial. Sometimes, the customers will buy products with presents (toys for kid, glass or new products of Vinamilk). Everything is promotional strategy so that they can attract more the customers and sell more products. 5, Analyze the additional elements of the extended marketing mix (People, Physical evidence and Process) in your chosen company. ? People Vinamilk understand that training and human resources development is the strategy of investment for the company’s success in the future. Therefore, Vinamilk is focused on training and improving the staff. They work out a plan of career development for the staff and bring the staff suitable training programs to help them improve working effects. In the period of developing and expanding, Vinamilk make opportunity for the staff who will have more chances to deal with new roles and new challenge. This also helps the staff raise potential and creativeness . Vinamilk creates a professional, friendly and open-hearted environment. Vinamilk always respected, listened and shared ideas with the staff. The staff’s efforts and achievements are recognized and highly commended. There are many activities for the staff such as sports, travelling, camping, etc†¦ It helps them enjoy happy and useful moments. The staffs also have a chance to understand each other and promote teamwork spirit effectively. The staff will get a satisfactory salary according to working capacity and competitive salary. Besides, Health Insurance Program and transport assistance are also one of distinguishing benefits we give to the staff. ? Physical evidence The company’s factories are equipped with modern technological lines imported directly from countries such as France, Germany, Denmark, Sweden †¦ the criteria for creating high-quality products, low power consumption, have the ability to recover and reuse of products and energy sources. In addition, the company gradually converts and invests processing lines from low-power performance to high-power performance. The application of modern machine will contribute to significant savings in production costs, reduce water consumption, fuel and energy. Vinamilk has 80 trucks, they are used to deliver the products from the company to the distributors. Each truck has a black box mounted to monitor the status of the vehicle. The factories of Vinamilk are designed modern, HACCP standards, creating a clean working environment, ensuring occupational health and safety for workers and do not affect the residential area around. All sources of noise are located away from residential areas and are completely separate. There are many partner companies and each company has a separate function. It helps the company to produce and supply the goods in time on the market. Nowadays, the customers like beautiful design of product packaging, many companies have not hesitated to invest costs on designing new the packaging. Although they can take disadvantages of the cost and price, the customer will remember more the products. It is important to make decision by the customers. Vinamilk tries to fulfill the criteria packaging such as beautiful, convenience, safety products, friendly environment †¦ In addition, it is difficult to maintain these criteria because the business environment and customer preferences always change. Therefore, the company will invest heavily in packaging costs to attract the customers. ? Process There are two resources of raw materials in Vinamilk: milk is collected from farm and milk is imported from foreign country. Vinamilk produces milk in facilities and then the company distributes their products in two ways: one, they provide products in supermarkets such as Metro, Big C, Coopmart†¦ two, they distribute for the wholesalers and then the wholesalers provide goods for the retailers. Finally, the retailers sell them for the customers. It is very convenience for the customers. They can buy the products of Vinamilk everywhere. After few times, Vinamilk goes to research the market and get feedback from the customers. Thus, they research and develop their products according to the customer preference. Therefore, their products will attract more the customers and they can get more profits. Bibliographies Textbook: BPP Learning Media Staff (2007), Business Essentials – Marketing, BPP House, London, BPP Learning Media Ltd. Online resources: http://vinamilk. com. vn/ http://www. slideshare. net/nguyenvanti1991/lap-ke-hoach-marketing-cua-vinamilk [accessed 24 October 2011] http://tintuc. xalo. vn/00885566846/Phan_tich_co_phieu_VNM_cua_Vinamilk. html [accessed 24 October 2011] http://www. vinamilk. com. vn/uploads/Download_E/VNM_Annual_report_FINAL_ENG. pdf [accessed 24 October 2011] http://www. ehow.com/info_8749189_buyers-behavior-affects-marketing-activities. html [accessed 24 October 2011] [pic]. CONTENT Part 2: 5, Analyze the additional elements of the extended marketing mix (People, Physical evidence and Process) in your chosen company PAGE NO. 17 Part 2: 1, Describe and analyze how products of your chosen company are developed to sustain the company’s competitive advantage PAGE NO. 11 Part 1: 4, Explain how end-consumer or buyer behavior as marketing activities for two products of the company and its retailers PAGE NO. 10 Part 1: 3, Outline the factors which influence the choice of targeting strategy for two products in two different markets PAGE NO. 9 Part 2: 2, Explain how your chosen company’s products are distributed in order to provide convenience to customers PAGE NO. 13 Part 2: 3, Explain how prices of your company’s product are set to reflect company’s objectives and market conditions PAGE NO. 14 Part 1: 2, Propose major segmentation criteria that are used for two products targeting two different markets PAGE NO. 7 Part 1: 1, Identify macro and micro environmental factors which influence marketing decisions and explain how they apply to your chosen company PAGE NO. 3 Part 2: 4, Illustrate how promotional activity is integrated to achieve marketing objectives in your chosen company PAGE NO. 16